[11. Receive, consider and act upon an update on the intersection improvements and related art structure at Woodlands Parkway and Grogan’s Mill Road;]

SECONDED BY DIRECTOR HEISER. I CALL ON TODD STEVENS, TO PRESENT. TODD WILL INTRODUCE RESIDENTS WHO WILL SHARE THE PRESENTATION RELATE TODAY THE PROJECT. I HAVE RECEIVED A LOT OF PHONE CALLS ON A LOT OF DIFFERENT SUBJECTS BUT OUR LITTLE ART PROJECT HAS GOTTEN A LOT OF PHONE CALLS. I WANT THE PUBLIC TO SEE WHAT WE SAW MANY MONTHS AGO. EVERYONE THROWS SHARP ELBOWS AT THE BEGINNING OF A CONSTRUCTION PROJECT. LET IT FINISH SO I WANT YOU GUYS TO WALK HIM THROUGH IT.

>> SURE, LET ME GIVE A QUICK INTRODUCTION IF I MAY. IN 2024, THE WOODLANDS ROAD UTILITY DISTRICT BEGAN IMPROVEMENTS AT GROGAN'S MILL ROAD AND WOODLANDS PARKWAY. THAT PROJECT IS BEING AGAIN SPONSORED BY THE ROAD UTILITY DISTRICT. IN THE PLANNING OF THAT PROJECT, ANOTHER PROJECT WAS ADDED TO THE MIX. THE COMMEMORATIVE SCULPTURE. THAT WAS ADDED INTO THE INTERSECTION. THAT PROJECT WAS SEPARATELY FUNDED AND WAS CONTRIBUTIONS BY THE TOWN CENTER OWNERS ASSOCIATION. THE WOODLANDS TOWNSHIP THROUGH OUR CULTURE PROJECTS RESERVE. SO THE SCULPTURE ALSO UNDER THE WATCH OF LANDOLOG AND THE DEVELOPMENT OF LEFT-HAND LANOLOGY, THOSE ARE TWO DISTINCT PROJECTS. A LOT OF PEOPLE CONFUSE THAT. IMMATERIAL PRIVATES ARE BEING PROJECTS. AT THIS TIME, I WOULD LIKE TO INTRUST TRANSCRIBE AND JONATHAN TO KIND OF SHOW YOU WHERE IT IS NOW AND WHAT IT WILL LOOK LIKE.

>> WE ARE BOTH HERE TO PRESENT TONIGHT. I APPRECIATE THE OPPORTUNITY TO COME BEFORE YOU AGAIN. IT HAS BEEN A LITTLE WHILE. WE WILL BREAK THIS INTO THE TWO DISTINCT PROJECTS.

SEVERAL CALLS OURSELVES FROM THE COMMUNITY. AND, WE ARE HAPPY TO EXPLAIN SORT OF THE DISTINCTION THERE. SO I WILL START OFF AND I WILL DESCRIBE SORT OF THE AT LARGE PROJECT WITH THE RUDD SCOPE OF WORK. AND PATRICIA WILL FOLLOW BEHIND AND SPEAK SPECIFICALLY ABOUT THE ART PIECE ITSELF. SO WHAT YOU SEE HERE ON YOUR SCREEN, IS WHAT THE PROJECT LOOKED LIKE IN THE BEGINNING.

THE BLACK AND WHITE PHOTO IN THE MIDDLE SHOWS THE MEDIAN AREAS.

WHICH SURPRISINGLY COMPRISE EIGHT ACRES OF LAND. INSIDE THE INTERSECTION. SEVERAL OF THOSE HAVE BEEN REPLACE AND IMPROVED AND THERE WAS A LOT OF OPEN TURF GRASS AREAS. AND WE WILL TALK ABOUT SOME OF THAT IN MORE DETAIL. OVER AN ACRE. 1.2 ACRES HAVE BEEN IMPROVED AS FOREST. WE ARE RECLAIMING IT TO BE MORE OF THE STANDARD OF WHAT THE TOWNSHIP INTERCEPTIONS ARE

TYPICALLY. >> YOU WILL SEE HERE, THE TOP PORTION OF THIS SLIDE DESCRIBES THE ROADWAY WORK WIH THE RUDD.

[01:05:02]

A KEY DISTINCTION IS THAT THE FUNDING FOR THE RUDD PROJECT COMES FROM COMMERCIAL TAX SPACE. IT IS NOT FROM THE RESIDENTIAL TAXES. AND, THE ANTICIPATED COMPLETION FOR THIS PROJECT IS GOING TO BE IN THE APRIL TIME FRAME. THIS YEAR. THE SCULPTURE PROJECT SHOWN THERE IN THE BOTTOM WITH THE RED FRAME AROUND IT, THAT IS A PIECE OF THE LARGER PUZZLE. THAT WAS ACTUALLY CONSTRUCTED BY A SEPARATE CONTRACTOR AND FUNDED SEPARATELY AS WELL. DONORS LISTED THERE. THE TOWNSHIP. TOWN CENTER OWNER ASSOCIATION. AND HOWARD HUGHES COMMUNITIES AND PARTNERS. WHAT YOU SEE HERE IN GREEN IS ALL THE LANDSCAPE AREAS. THE EXIT RAMPS, SO, THERE'S QUITE A BIT OF LANDSCAPE AREAS THERE. WE ARE ADDRESSING REGRADING. THE REFORESTATION. WE ARE ENHANCING FOREST. WE ARE ACTUALLY ADDING SOME STONE SPHERES AND STONE RETAINING WALLS AS PART OF IMPROVING ON THE EROSION AND THE SLOPE STABILIZATION. WE ARE REMOVING SOME CONCRETE PAVEMENT.

SO AS OPPOSED TO THE NORMAL WHAT I CONSIDER TO BE MORE OF A TEX DOT TYPE OVERPASS TREATMENT. WE ARE RECLAIMING SOME OF THE HARD SLOPE CONCRETE PAVEMENT AND MAKING IT GREEN AGAIN. THERE ARE LARGER UPPER PLANTERS THAT REACH UP TO THE UPPER LEVELS OF ROADWAY. HERE ARE IMAGES OF THE EROSION ISSUES. THESE ARE NOT JUST CONCRETE WALLS BUT STONE CLAD BEAUTIFUL RETAINING WALLS IN KEEPING WITH THE ADJACENT NEIGHBORHOOD STONE WORK THAT IS GOING ON THERE. AND FROM ABOVE, YOU CAN SEE HOW THAT HAS BEEN LAID OUT. SINCE THAT PHOTO WAS TAKEN WE HAVE STONE CLADDING ON THOSE WALLS. THE OPEN LAWN AREAS, WE ARE CREATING 1.2 ACRES OF ADDITIONAL FOREST HERE. WE ARE PLANTING OVER 400 TREES. NEW TREES THAT ARE COMING INTO THE PROJECT AS WELL. SO THIS WILL START FEELING MUCH MORE WOODLANDESQUE. SOME OF THE DRAINAGE FLUMES ARE CAPTURING. SOME OF THE SLOPE PAVING, REPLACING THAT WITH SOME SLOPE STABILIZATION WE CAN PLANT IN.

THOSE WILL BECOME GREEN SLOPES NOW. AND THE PINE CONE LOGOS.

THIS IS A SIGNIFICANT INTERSECTION FOR THE WOODLANDS IN THAT IT IS THE PRIMARY GATEWAY FROM THE RESIDENTIAL VILLAG IS INTO THE TOWN CENTER. SO AS AN OPPORTUNITY, WHILE WE ARE REPAIRING AND BEAUTIFYING IT, WE SAW THAT OPPORTUNITY AS A GREAT STAGE FOR VISITORS THAT COME IN TO EXPERIENCE THAT GATEWAY EXPERIENCE. SO WE ARE SENSITIVE TO THE EXPERIENCE THAT YOU ARE MOVING THROUGH THE SPACE. NORTHEAST, SOUTHWEST.

WHEN YOU COME INTO A STOP. WE ENHANCED THOSE AREAS TO BE BEAUTIFUL. AND REALLY QUICKLY, YOU CAN SEE THE EASTBOUND AND WESTBOUND LANES FROM ABOVE. NORTH AND SOUTH, YOU CAN SEE HOW WE HAVE THE ART SCULPTURE THAT IS IN THE MIDDLE OF THIS. YOU HAVE THE LARGE PLANTERS AND THE BEAUTIFICATION AND ADDITIONAL FORESTATION THAT IS BALANCING THAT.

>> THANK YOU. YOU WILL BE SEEING SOME OF THE IMAGES WE PRESENTED IN 2024. SO THIS INTERSECTION IS LOCATED IN THE AREA. WE WANTED TO USE THAT AS INSPIRATION FOR THIS SCULPTURE PIECE. AND, THE INTENTION OF WHEN WE DESIGN THE SCULPTURE, WE WANTED, WHAT IS

[01:10:01]

THE ESSENCE, WHAT WE WANTED TO REPRESENT WITH THE CUP SCULPTURE. WE THOUGHT ABOUT WHAT THE WOODLANDS IS. THIS REALLY SUMMARIZES AND INTRODUCES. FIRST 50 CELEBRATES THE FIRST 50 YEARS OF A GROWING THRIVING COMMUNITY. ACKNOWLEDGING THE WOODLANDS IS A COMMUNITY THAT SHARES A SENSE OF ATTACHMENT TO ITS LAND. AND THE QUALITY OF LIFE. A COMMUNITY THAT LOVES, RESPECTS, AND PROTECTS THE NATURAL ENVIRONMENT. SO WHEN WE THOUGHT ABOUT THE ELEMENTS WE WANTED TO USE AS SYMBOLISM, WE THOUGHT ABOUT THE COMMUNITY. THAT ARE ALL DIFFERENT LOCATIONS. THEY STARTED A DIFFERENT TIME. WHAT WAS THE SENSE OF BELONGING? THE MARKING OF TIME BECAUSE OF THE CELEBRATION. AND, THE IMAGES OF WHAT YOU SEE HERE OF THE GRANDFATHER CLOCK IS AN ELEMENT REFLECTED IN SCULPTURE AS WELL. BUT ALSO, WHAT IS REPRESENTATIVE AND UNIQUE OF THE WOODLANDS IS THIS NATIVE FOREST. THIS IS NOT URBAN TREES. THIS IS WHAT IS THE ESSENCE OF ATTACHMENT TO THE LAND AND WHAT IS UNITING US. SO, WE TOOK WHAT WE CALLED THE SAME COMPONENTS. THREE SYSTEMS LIKE, WHAT WE CALL THE FRAME, THE FABRIC, AND THE FLOW. SO THE FRAME IS THIS BOLD 50-FOOT DIAMETER WEATHERING SEAL PIECE THAT IS GROWING FROM THE BOTTOM OF THE EMBANKMENT AND REACHES OUT INTO THE FUTURE. THOSE STAINLESS STEEL PIECES THAT ARE MARKETING THE GROWTH OF TIME OF THOSE FIVE DECADES. WE MOVE TO THE FABRIC. THAT IS WHERE WE ARE HONORING THE VILLAGES. THE PEOPLE REPRESENTED IS MAKING US THE COMMUNITY. SO, THEY ARE EIGHT SEPARATE TREES. BEAUTIFUL ON THEIR OWN. BUT WHEN COMBINED, THEY CREATE THESE WOODS THAT IS PART OF WHAT WE ARE TRYING TO REPRESENT. SO THE CALLERS MAKE REFERENCE TO THE CELEBRATORY YEARS OF 25 AND 50. AND WHEN WE MOVE TO THE CONCEPT OF FLOW, WE AS A COMMUNITY THINK OF A SENSE OF BELONGING. IN REFERENCE TO WIND BLOWING THROUGH LEAVES.

THOSE LEAVES, THOSE CONNECTIONS IS WHAT WE HAVE THE SENSE OF ATTACHMENT. IS ALL SEPARATE COMMUNITIES. ALL SEPARATE PEOPLE LEADING THE COMMUNITIES. WHERE THIS IS WHAT WE FEEL LIKE THIS

IS OUR HOME. >> CAN YOU REPEAT THE SIGNIFICANCE OF THE GOLD AND SILVER?

>> THE CELEBRATION. THE COLORS. YEAH. 25 SILVER AND THE

ANNIVERSARY. >> TO MAXIMIZE THAT RIGHT?

>> THE COMMENT I HAVE HEARD FROM PEOPLE. IT IS BECAUSE THE ART PIECE WAS PUT UP FIRST. WHAT IS THAT FARM IMPLEMENT? BUT I LIKE TO POINT OUT AND SOMEONE POINTED THIS OUT. IF YOU LOOK AT THE ART PIECE INSTALLED AT THE FLYOVER, IT IS ALSO RUSTED. THAT IS THE LOOK AND FEEL OF WHAT THEY INSTALLED WITH THAT PIECE. WHAT I THINK WOULD BE REALLY HELPFUL IS, YOU KNOW, WE JOKE, WE HAVE MILLIONS OF PEOPLE WATCHING US ONLINE. IF WE CAN GET IT OUT

[01:15:04]

HERE A VIDEO OF YOU GUYS TALKING ABOUT IT AND A LITTLE PRESENTATION TO PUT OUT ON OUR SOCIAL MEDIA FEEDS TO POINT PEOPLE TO. I GET CALLS ABOUT THIS ALL THE TIME. LITERALLY PEOPLE CALL MY CELL PHONE AND LEAF MESSAGES. WHAT'S THE HECK IS GOING ON THERE? BUT ONCE THEY SEE WHAT WE HAVE SEEN AND THE AMOUNT OF TREES YOU ARE BRINGING IN. AND ART IS SOMETHING THAT IS, YOU KNOW, EACH PERSON IS DIFFERENT WITH ART. SOME PEOPLE LIKE CONTEMPORARY, SOME PEOPLE LIKE TRADITIONAL. WHAT HAVE YOU.

BUT IF YOU EXPLAIN WHAT YOU ARE LOOKING AT AND IT IS HARDER IF YOU ARE GOING 50, 45 MILES PER HOUR. 34% INCREASE IN TRAFFIC STOPS. BUT NO. IF YOU ARE GOING 45, THE LIGHTS AND THE WALLS NOW THAT THEY HAVE GOTTEN WRAPPED LOOK SO MUCH BETTER. I THINK IF WE WERE ABLE TO HIGHLIGHT THIS IN A VIDEO AND GET IT UP ON OUR SOCIAL MEDIA FEEDS FOR ALL OF US TO SHARE, I THINK THAT WOULD

HELP A LOT. >> ABSOLUTELY. THE CODE ON THE TWO BOARDS WE HAD IN THE SITE, ARE LINKED TO OUR WEBSITE. WE ARE HAPPY TO BRING THE MESSAGE ACROSS.

>> I JUST THIS YOU CAN EXPLAIN THE TO YOUR FRIENDS.

>> WHEN IT GETS DONE IT WILL LOOKOUT STANDING.

>> MY COMMENT WAS GOING TO BE THE FINAL PICTURE IS VERY ATTRACTIVE. IT WOULD BE NICE TO SHARE THAT FINAL. THESE ARE GORGEOUS. I THINK THEY WOULD HEP A LOT TO SHARE CHOSE.

>> IT WOULD BE A GREAT IDEA FOR IT TO BE SOMETHING SHARED THE STORY MAKES A LOT OF SENSE. I DON'T KNOW. I DON'T KNOW.

>> THOSE IDIOTS ON THE BOARD DID IT. I DIDN'T DO THAT.

>> AND TO THE POINT THAT YOU WERE SAYING ABOUT GOING 45 MILES PER HOUR, THE LAST PART IS ABOUT THE 50 YEARS LOCATED AT THE ONLY MOMENT, THE ONLY PLACE YOU CAN SLOPE DOWN. YOU ARE AT THE STOPLIGHT. SO THIS IS WHERE YOU FIND THE 50 YEAR IN THE STREETS AND THE BANNERS EVERYWHERE. WE SAW IT IN THE BIG CELEBRATION, OCTOBER 19, 2024. PEDESTRIANS ACROSS THE SIDEWALK WILL BE ABLE

TO SEE. >> THIS LOOKS LIKE IT IS LIT UP.

>> WE ARE WAITING. >> IT WILL BE INTERNALLY LIT AND THERE WILL BE EXTERNAL LIGHTS AS WELL AND THE BRIDGE UNDERNEATH.

>> WHAT IS AT THE END CAPS WHEN YOU ARE COMING TO THE FEEDER, YOU KNOW, THE EXIT RAMP HIT. I SEE Y'ALL HAVE CONSTRUCTED.

SPHERES. I HAVEN'T SEEN THOSE YET HAVE I?

>> I HAD A PICTURE. >> DOWN THERE.

>> THOSE WILL BE THE SAME STONES. BUT THEY WILL BE LARGE

SPHERES. >> OKAY, ALL RIGHT.

>> THOSE ARE MARKER TO THE ENTRY OF THE INTERSECTION. THE EIGHT ACRE INTERSECTION. IT IS PRETTY UNIQUE. AND WE WANTED TO USE THE OPPORTUNITY TO JUST MAKE A LITTLE STATEMENT.

>> AWESOME. >> I HOPE THE OFF RAMP LOOKS LIKE THAT. IT LOOKS VERY NICE. PERFECT. DISNEYLAND.

>> ALL RIGHT, COMMUNITY IMPACT IS IN THE ROOM. SO PLEASE MAKE SURE YOU REPORT ON THIS. THIS IS IMPORTANT. THANK YOU SO MUCH. I APPRECIATE IT. BEFORE WE GO. WHAT IS THE ANTICIPATION?

>> APRIL WHAT? >> OH MY GOSH. THEN MID APRIL.

>> WALKED RIGHT INTO THAT. >> THANK Y'ALL. APPRECIATE IT.

WE WILL NOT HOLD YOU TO IT. I CALL FOR A MOTION AND A SECOND

TO ACCEPT THE REPORT. >> SO MOVED.

>> ALL IN FAVOR SAY AYE ALL OPPOSED THE MOTION CARRIES.

[12. Receive, consider and act upon future opportunities for meeting space and hotels in The Woodlands;]

MOVING ONTO NUMBER 12. RECEIVE, CONSIDER AND ACT UPON FUTURE OPPORTUNITIES FOR MEETING SPACE AND HOTELS IN THE WOODLANDS LOCATED ON 138 AND 139. I CALL THE PRESIDENT OF VISIT THE WOODLANDS TO PRESENT. ARE PRESENT CHIEF OPERATING OFFICER WHO WILL SHARE THE PRESENTATION RELATE TODAY THE RESEARCH.

>> I DON'T WANT TO TAKE AWAY TOO MUCH OF CHRIS' TIME. BUT IT IS IMPORTANT AS A PREFACE TO THIS. I WAS SITTING IN THE

[01:20:09]

DENTAL CHAIR AND MY DENTIST WAS TALKING ABOUT THIS LAST AGENDA ITEM SAYING I DON'T KNOW WHAT IT IS. BUT THAT THING LOOKS DANG COOL. OKAY, SO YOU DO HAVE A LOT OF FOLKS EXCITED ABOUT IT. TO PREFACE WHAT WE ARE TALKING ABOUT, WE ALL KNOW THE WOODLANDS IS A GREAT PLACE TO LIVE. IF NOT THE GREATEST PLACE TO LIVE. BUT IT IS ALSO A GREAT PLACE FOR BUSINESS MEETINGS. TO VISIT. AND FOR CORPORATIONS AND CONVENTIONS. EVERY DAY, THIS IS OUR BREAD AND BUTTER IS WE HAVE MEETING GROUPS COMING HERE. 200 PEOPLE, 300 PEOPLE. 400 PEOPLE. THERE IS LITTLE IMPACT. ALMOST NONE TO OUR RESIDENTS. BUT WHAT IS IT DOING? IT IS ADDING RECORD AMOUNT OF MONEY. THE NUMBERS HAVE BEEN REMARKABLE THE LAST TWO YEARS. MIXED USE BEVERAGE TAX MAKE UP ALMOST 06%. 55 TO 60% OF OUR BUDGET. WHICH KEEPS RESIDENT TAXES LOW. THAT IS WHY IT IS SO IMPORTANT. HERE IS THE QUESTION WE WANT TO POSE TO YOU TONIGHT. AS TOWNSHIP DIRECTORS AND LEADERS OF THE TOWNSHIP.

HAVE WE PLATEAUED WHERE WE ARE? ARE WE GOOD WHERE WE ARE OR CAN WE GROW MORE AND CAN WE EXPAND MORE? CAN WE HANDLE MORE ECONOMIC DEVELOPMENT? I THINK YOU WILL GET AN ANSWER TO THAT QUESTION THAT WILL BE COMING UP. SO VISIT THE WOODLANDS. TAKE A LOOK AT THIS AND SAID HEY, WE HAVE ARRIVED AT CERTAIN POINT.

WE ARE NOT SURE HOW MUCH MORE WE CAN MOVE THE NEEDLE. WHERE ARE WE GOING TO BE FIVE YEARS FROM NOW. TEN YEARS FROM NOW, 20 YEARS FROM NOW? SO, HOW IMPORTANT IS THAT TO US? AND IS THERE ROOM TO GROW? WE HAVE ANECDOTALLY TALKED ABOUT ROOM TO GROW. BUT WHAT IS THE IMPERCALE EVIDENCE? WHAT IS THE REAL STORY? SO, WE SEARCH THE COUNTRY TO FIND THE BEST CONSULTANT TO COME IN AND HELP US UNDERSTAND. WHERE WE WILL BE FIVE YEARS NOW.

LOOKING AT ALL OF OUR LOST BUSINESS. YOU WILL HEAR THE WORD KEYS. OVER 25 YEARS REPRESENTING $5 BILLION IN INVESTMENT. HE KNOWS HIS STUFF. SO HE HAS TAKEN A LOOK. HE AND HIS PARTNERS, AND YOU ARE GOING TO SEE A FEW SERIES OF SLIDES HERE. AND HAVE QUESTION AND ANSWER. Y'ALL CAN DICTATE HOW MUCH TIME THE

PRESENTATION IS VERY BRIEF. >> THANK YOU NICK. CHAIRMAN BAILEY. MEMBERS OF THE BOARD. I WILL TRY TO BE BRIEF. THIS IS A VERY LONG AGENDA TONIGHT. SO I WILL LEAVE IT UP TO YOU TO ASK AS MANY QUESTIONS AS YOU LIKE AT THE END. VERY QUICKLY, INITIALLY, WE ANALYZED THE OVERALL LODGING MARKET HERE IN THE WOODLANDS. AS YOU CAN SEE FROM THIS SLIDE, 2300 HOTEL ROOMS IN THE WOODLANDS PROPER ITSELF. OF WHICH, 1300 OF THEM ARE DEFINED AS FULL SERVICE. THE BALANCE OF THE HOTELS, ROUGHLY 1,000. RADIOS ARE SELECT SERVICE HOTELS. THEY ARE SMALLER HOTELS, ACCOMMODATING TRANSIENT GUESTS. OR EXTEND STAY GUESTS. THE OCCUPANCY AND AVERAGE DAILY RATE PERFORMANCE OVER THE COURSE OF THE LAST I GUESS IT IS A TOTAL OF SEVEN YEARS HERE. IN TOTAL.

AS WELL AS THE YEAR TO DATE PERFORMANCE THROUGH OCTOBER WHICH IS WHEN WE CONCLUDED OUR RESEARCH SHOWING YOU OCTOBER, 2025'S PERFORMANCE AS WELL. IT IS MY UNDERSTANDING FROM NICK AND AGAIN. YOU CAN SEE HERE, THEY WERE ALSO THE STRONGERS YEARS IN TERMS OF OVERHAUL HOTEL PERFORMANCE. VERY QUICKLY ON SEASONTY. THIS SEASONALITY. THIS IS REALLY SHOWING YOU HOW CONSISTENT OCCUPANCY IS WITHIN THE MUNICIPALITY AND IT SHOWS

[01:25:04]

THAT BETWEEN APRIL AND NOVEMBER, HOTEL OCCUPANCY IS IN EXCESS OF 70% IN ALL THOSE MONTHS AND IT IS REALLY FOUR MONTHS OUT OF THE YEAR WHERE OCCUPANCY DIPS AND MOST OF THOSE OCCUPANCY DIP PERIODS ARE AROUND THE HOLIDAYS. IT IS AN AMAZING VENUE TO HAVE GROUP MEETINGS AND TO DO BUSINESS. NOT ONLY DOES IT HAVE A STRONG TRANSIENT BUSINESS COMMUNITY. IT HAS A STRONG GROUP BASE OF BUSINESS WHERE NICK AND HIS TEAM HELP FILL THE CONVENTION CENTERS WITH GROUP BUSINESS THROUGHOUT THE ENTIRE WEEK. BUT THE OTHER THING THE WOODLANDS IS LEISURE DEMAND. SO, THE NEXT COMPONENT OF WHAT WE WERE TRYING TO DO, TRYING TO UNDERSTAND EXACTLY HOW MUCH EXCESS DATA OR HOW MUCH EXCESS DEMAND THERE IS IN THE MARKET. THIS IS WHAT WE ARE REFERRING TO AS LATENT DEMAND AND WE DID A QUICK LEAKAGE ANALYSIS. HOW MUCH DEMAND IS LEAVING THE WOODLANDS BECAUSE THERE ISN'T HOTEL ACCOMODATIONS OR THE TYPE OF HOTEL ACCOMMODATIONS THEY ARE LOOKING FOR. QUICKLY ON FILM NIGHTS, 55% OF THE DAYS OF THE YEAR ARE RUN 70% OR ABOVE. THAT EQUATES TO 199 DAYS A YEAR. THIS IS A REALLY STRONG MARKET FROM THAT PERSPECTIVE. THERE IS REALLY ONLY A HANDFUL OF MONTHS, SKY ME, DAYS. NEXT WE LOOKED AT LEAKAGE. THIS IS IS AN INTERESTING SLIDE YOU HAVE WITHIN FIVE MILE RADIUS OF THE WOODLANDS, MORE HOTEL ROOMS THAN YOU ACTUALLY HAVE IN THE WOODLANDS. SO YOU HAVE ANOTHER 3,100 HOTEL ROOMS ON THE PERIPHERY OF THE MUNICIPALITY.

WE SELECTED FIVE MILES BECAUSE WE FELT THAT WAS A REASONABLE DISTANCE THAT MOST TRAVELERS WOULD TRAVEL. SO YOU CAN SEE HERE WE HAVE HOTEL ROOMS. MOST OF THE HOTEL ROOMS HERE IN THIS LIST, ARE SELECT SERVICE HOTELS. THERE'S ONLY A HANDFUL OF FULL SERVICE HOTELS. THEY ALL ADVERTISE THEY ARE IN THE

WOODLANDS. >> CHRIS, THE HYATT REGENCY IS ON HERE. IT IS EIGHT MILES AND WE USED FIVE MILE RADIUS. IS THAT CONSIDERED A HIGH END HOTEL? THE ONE IN CONROE?

>> YES. WE LOOKED AT IT BUT DECIDED TO GO WITH THE FIVE MILE

RADIUS. >> IT IS JUST SOMETHING I KNOW A

LOT OF PEOPLE GO TO. >> THAT R IS THAT A FOUR STAR

HOTEL? >> THEY ALL FALL INTO IT.

SEPARATES BETWEEN FOUR STAR. OUR CONCLUSION, WE COULD ADD BETWEEN 180 AND 360 ROOMS IN THE MARKET ÚWITH LITTLE TO NO IMPACT ON TH EXISTING HOTEL BASE. WITHIN THE CITY. OUR REGIONAL PENETRATION ANALYSIS WHICH REALLY COMES BACK TO THE LEAKAGE ANALYSIS, WE MADE SOME KEY ASSUMPTIONS IN TERMS OF HOW MUCH DEMAND WE COULD PULL OUT OF THESE HOTELS OUTSIDE OF THE COMMUNITY AND BRING BACK INTO THE WOODLANDS. AND FROM THAT ANALYSIS, WE YIELDED ROUGHLY 114 TO 220 ROOMS THAT WE COULD PULL OUT FROM THOSE MARKETS. AND I THINK THE OTHER THING THAT IS KEY TO POINT OUT WITH THESE HOTELS THAT ARE OUTSIDE THE MARKET, IS THAT A LOT OF THESE CONSUMERS WOULD LIKE TO STAY IN THE MARKET. BUT THERE IS NO AVAILABILITY. THERE ISN'T THE PRODUCT THAT THEY ARE LOOKING FOR WITHIN THE MARKET. AND SO, THEY JUST CHOOSE TO LEAVE THE MARKET. THAT IS TAX REVENUE THAT IS LEAVEING THE MUNICIPALITY. NEXT, WE WERE PROVIDED AN EXHAUSTIVE AMOUNT OF DATA WITH HOW MUCH THEY TRACK EVERY PIECE OF BUSINESS THEY LOSE AND WHAT THAT TOTAL NUMBER IS. AS YOU SEE, OVER THE TIME FRAME, BETWEEN 2023 AND 2025, 75% OF THIS CAME BETWEEN 2023

[01:30:16]

AND 2025 A LOT OF THAT REVENUE IS JUST PURELY, YOU ARE UNABLE TO ACCOMMODATE IT BECAUSE IT IS THE SAME DATES. THERE ARE OTHER REASONS TOO. THE CLIENT BECAME UNRESPONSIVE. THE ROOM RATES WERE TOO HIGH. BUT OUR KEY ELEMENTS THAT WE FOCUSED ON HERE WAS THE HOTEL MEETING SPACE AND LAY OUT AND SIZE. AND THE OVERFLOW REQUIREMENTS UNAVAILABLE.

>> I WILL ASK YOU A QUESTION. WHEN YOU SAY $174 MILLION IN REVENUE LOSS, COULD YOU BE SPECIFIC? IS THAT REVENUE IN

GENERAL OF MAYBE BOOKING? >> THAT WOULD BE ROOMS REVENUE.

THAT WOULD HAVE GONE TO THE HOTEL. AND YOU HAVE TO APPLY THE TAX RATE TO IT. BUT IN REALITY OF THAT $174 MILLION, IT WOULD BE IMPOSSIBLE FOR YOU TO ACCOMMODATE ALL OF THAT.

49MILLION OF IT, THE CLIENT DIDN'T RESPOND BACK. NEXT WE CONDUCTED A SURVEY OF VARIOUS MEETING PLANNERS THESE PLANNERS HOLD ONE TO TWO EVENTS A YEAR THAT REQUIRE 30,000 SQUARE FEET OF MEETING PLACE IN A 300 ROOM NIGHT. THE KEY WAS BECAUSE ULTIMATELY THE GOAL IS TO KEEP THE ACTIVITY WITHIN THE CONVENTION CENTER AND ENHANCE THE USAGE RATE. THEIR OVERALL BUDGET AND THE QUALITY AND SIZE OF THE LODGING FACILITY. 40% OF THE PLANNERS SAID THEY HAD ONE EVENT THAT HAD OUT GROWN THE WOODLANDS AS A DESTINATION. BUT THEY HOLD THE EVENTS. AT LEAST ONE OF THEIR EVENT HAD OUT GROWN THE WOODLANDS. FINALLY, THE MOST COMMONLY CITED REASON FOR NOT BOOKING A LARGE EVENT AT THE WOODLANDS IS THE SIZE AND AVAILABILITY OF GUEST ROOMS. NOT ENOUGH HOTEL ROOMS. NEXT WE WERE ASKED TO CONDUCT A PURE MARKET REVIEW TO SEE HOW THE WOODLANDS SHAPED UP AGAINST OTHER DESTINATIONS WITHIN THE STATE OF TEXAS. WE FOCUSED ON A SERIES OF REGIONAL DESTINATIONS. MOST OF THEM BEING IN AND AROUND MAJOR METROPOLITAN AREAS WHETHER IT IS HERE IN HOUSTON, DALLAS, SAN ANTONIO, AND CORPUS CHRISTI AS WELL. AND AUSTIN, TOO. IN TERMS OF TOTAL NUMBER OF HOTEL ROOMS, WOODLANDS FALLS NEAR THE BOTTOM WITH JUST 2300 HOTEL ROOMS. IN TERMS OF HOTEL ROOMS WITHIN HALF A MILE OF THE CONVENTION CENTER, NEAR THE BOTTOM OF ALL OF THESE DESTINATIONS. WHEN IT COMES TO MEETING SPACE, WE ARE FOCUSED ON NOT TOTAL SPACE IN THE MARKET, JUST THE CONVENTION CENTER. IT MOVES ITSELF WELL UP INTO THE MIDDLE OF THE PACK HERE. SO IN CONCLUSION, THE WOODLANDS SHOULD SEEK ADDITIONAL HOTEL ROOMS PROXIMATE TO THE CONVENTION CENTER. YOU HAVE ENOUGH EVENT SPACE. IT IS NOT THE EVENT SPACE CAUSING YOU TO LOSE BUSINESS. IT IS THE LACK OF HOTEL ROOMS. IN OUR RESEARCH, MOST OF THESE MEETING PLANNERS ARE LOOKING FOR ROOMS DIRECTLY ATTACHED TO THE CONVENTION CENTER OR WITHIN A SHORT WALKING DISTANCE SO THEY DON'T HAVE TO GET ON TRANSPORTATION AND BUSES.

OVERALL, AND AGAIN, THIS IS NOT SITE SPECIFIC, WE WOULD RECOMMEND THE WOODLANDS SHOULD SUPPORT ADDITIONAL HOTELS SUPPORTED WITH ITS OWN MEETING SPACE TO HOST ITS OWN EVENTS IN ADDITION TO BE SUPPORTING OF THE CONVENTION CENTER AND WE RECOMMEND THE HOTEL, 175 ROOM UPSCALE SELECT SERVICE HOTEL BE DEVELOPED AS WELL. AND THAT SELECT SERVICE HOTEL WOULD ALSO SUPPORT THE CONVENTION BUSINESS AS WELL. BECAUSE ONE OF OUR TAKE AWAYS FROM READING THE SURVEYS WAS THAT THE ROOM RATES ARE

[01:35:05]

HIGH. THAT IS A GOOD PROBLEM TO HAVE. BUT WHAT ENDS UP HAPPENING IS YOU HAVE HOTELS LIKE THE WEST WHERE THEY ARE LOOKING AT TRANSIENT BUSINESS. THERE ARE HIGH ROOM RATES FROM VARIOUS CORPORATIONS. THEY PRICE THEM ACCORDINGLY. IT WOULD BE A GOOD OPPORTUNITY FOR THE WOODLANDS AS WELL.

>> WHAT WOULD BE AN EXAMPLE OF THE UPSCALE BRANDED?

>> WHAT WE HAVE SEEN EVOLVE. LOOKING AT THE NEWER BRANDS.

HILTON HAS A BRAND CALLED TEMPO WHICH IS RELATIVELY NEW AS WELL.

THESE REFECTIVELY OPERATIONALLY FAIRLY SIMILAR TO A HILTON GARDEN INN OR A COURTYARD. MUCH HIGHER QUALITY.

>> CHRIS, WOULD YOU MIND GOING BACK TO THE COMPARISON OF OUR

PEER CITIES? >> SURE.

>> I FIND I CURIOUS OR INTERESTING THAT WE ARE COMPARING TO SAN ANTONIO. THE DRAW IS NOT ONLY THE HISTORICAL VALUE. IS THIS ALL EVALUATED ON STRICTLY CONVENTIONS?

>> IT WAS REALLY FOCUSED AROUND DRIVING INCREMENTAL BUSINESS TO THE CONVENTION CENTER. HOW MANY SLIDES?

>> I THINK ABOUT 55. >> IT REALLY DOES DIG A LITTLE

BIT DEEPER. >> THE SELECT SERVICE HOTEL COULD GENERATE 750 AND 1.5 IN TAX REVENUE. IF YOU LOOK AT THE OVERALL ECONOMIC IMPACT, BASED ON THE VISITOR SPENT FROM THOSE NEW HOTELS, THE TOTAL ECONOMIC IMPACT COULD BE SOMEWHERE BETWEEN 50 TO $140 MILLION FOR A GRAND TOTAL OF 100 TO $240

MILLION. >> THIS SUGGESTION OF THE HOTEL TYPES, WHAT IS THIS PLAY WITH REGARD TO WHAT, DOES THAT FIT

THE PATTERN? >> IT IS SIMILAR TO WHAT THEY

HAD PROPOSED AS WELL. >> TO THAT BRINGS UP MY COMMENT.

I'M NOT SURE IF ANYBODY ON THIS BOARD WAS HERE WHEN THIS CAME UP IN 2022, I KNOW YOUR WEREN'T YET. MAYBE NOBODY WAS. I REMEMBER WE APPROVED AN AGREEMENT WITH I THINK IT IS BROOKFIELD. IT IS FOR TWO HOTELS OVER A TWO-PHASE PERIOD. IT LOOKED PRETTY GOOD. BECAUSE IT IS ABOUT THE SAME NUMBERS. I THINK THE REVENUE GENERATED IS ABOUT THE SAME AS IT WAS. THE HOTEL TYPES WERE ABOUT THE SAME. SO, HAVE WE, HAVE Y'ALL IN ECONOMIC DEVELOPMENT COMMITTEE DISCUSSED THIS WITH BROOKFIELD? ARE THEY PART OF THIS DISCUSSION? AND WILL THEY BE IF THEY ARE NOT? IS THIS GOING TO GO TO OPEN RFP TO EVERYBODY WHO

IS INTERESTED. >> WE HAVE GIVEN THEM AN

ECONOMIC DEVELOPMENT. >> THE SAME THING IN THE LAST AGREEMENT. SHARED SALES TAX AND SALED HOTEL TAX?

>> THEY HAVE ASKED FOR SOME THINGS.

>> THEY DO HAVE A DEADLINE. >> IT EXPIRES.

>> THERE NEEDS TO BE SUBSTANTIAL COMPLETION OR ACTUALLY, OPENING.

[01:40:14]

>> IT WOULD BE GREAT. THE MALL LONG TERM, WE HAVE TO LOOK AT THE MALL. MALLS HAVE CHANGED DRASTICALLY. YOU NEED TO BE CLOSER TO THE CONVENTION CENTER THAN THE MALL. PEOPLE ARE LOOKING TO BE IN ONE HUB AREA AROUND THEIR CONVENTION CENTER AND LOOK, WE HAVE COMPETITION ALL AROUND US. MANY OF US SET IN ECONOMIC DEVELOPMENT. PARTNERSHIP MEETING THIS WEEK.

DANNY IS TALKING ABOUT BUILDING THE SEVENTH LARGEST CONVENTION CENTER IN TEXAS OR SOMETHING LIKE THAT.

>> WHERE? >> EAST MONTGOMERY COUNTY.

CONROE, THEIR NEW DEAL. THE NEW FAD IS EVERYONE WANTS TO BUILD AN AMPHITHEATER. CONROE DOES. AND VALLEY RANCH IS BUILDING ONE. WEBSTER TEXAS IS BUILDING ONE.

>> OUTDOOR? >> OUTDOOR. AN EXACT COPY OF WHAT WE ARE TRYING TO DO. WE HAVE TO UP OUR GAME. WE HAVE COMPETITION ALL AROUND US. EIGHT DAYS IN THE HOTEL. WE HAVE TO LOOK AT THE EXPERIENCE THAT PEOPLE HAVE WHEN THEY COME HERE.

WHAT ARE THE THE RESTAURANTS AND THE AMENITIES LIKE AND THE CONVENTION CENTER? THE TRAILS? HOW DO WE GET PEOPLE INVOLVED? WE HAVE SOME BLIND SPOTS BECAUSE WE LIVE HERE AND ARE NOT STAYING IN SOME OF THESE HOTELS. WE HAVE TO WORK WITH OUR HOTEL OWNERS TO UP THAT GAME AND GIVE THEM TOOLS AND ASSETS TO ATTRACT PEOPLE HERE. AND I THINK THIS BOARD DID THIS. OVER THE LAST FEW YEARS WITH THE CHRISTMAS LIGHTS. WE HAVE AN INCREDIBLE JOB WITH OUR CHRISTMAS LIGHTS THIS LAST YEAR, REALLY INCREASED A LOT OF TRAFFIC. BUT WE HAVE TO LOOK AT THIS MORE COLLABORATIVELY AS SOMEONE WHO WORKS FAR COMPANY LOCATED HERE, WE ARE RAPIDLY OUTGROWING THE WOODLANDS AND WE WILL HAVE TO TAKE MAJOR CONVENTIONS WE HAVE OUT OF HERE. THIS IS IMPORTANT AND THIS IS

PHASE ONE OF OF LOOKING AT IT. >> LOOKS LIKE WE HAD THE SAME DATA WE HAD IN 2022. WE NEED TO MOVE ON THIS. I AGREE WITH YOU 100%. WE SHOULD HAVE MOVED ON IT . WE NEED A PLAN FOR MAKING SURE THAT EVERYTHING IN THE WOODLANDS IS PART OF A STRATEGY. YOU MENTIONED WHERE TO PUT THIS. I THINK THAT WE NEED TO GET INPUT FROM THE RETAILERS, THE HOTELLIERS, AND ADDITIONAL PEOPLE WHO MAY NOT VISIT THE WOODLANDS. AND HOW TO COMMUNICATE TRANSPORTATION. HOW TO MOVE PEOPLE FROM ONE AREA TO ANOTHER. BECAUSE TRAFFIC CAN BE A KILLER. IF I COULD FINISH. THE PLAN WILL COST THE MONEY. THIS STUDY COSTS MONEY. DEVELOPING TRANSPORTATION. AND, PEDESTRIAN MOVEMENT. IS GOING TO COST SOME MONEY AS WELL. JUST LETTING SOME PERSON THROW UP A PARKING GARAGE HERE OR ANOTHER PERSON THROW UP A HOTEL HERE, MIGHT BE FINE BUT IT MIGHT NOT BE OPTIMAL AND I WOULD LIKE TO THINK THE WOODLANDS IS STRATEGIC AND THAT WE HAVE ENOUGH COLLABORATION TO HAVE A PLAN AND EVERYBODY KNOW WHAT THE PLAN IS. AND WORK TOGETHER. SO A PLAN WOULD BE IN ORDER.

>> I THINK THIS BOARD, I THINK IT IS NOT FAIR TO SAY WE DON'T HAVE A PLAN. THIS BORD IS WORKING ON MANY DIFFERENT FRONTS AND MANY DIFFERENT THINGS THAT GO RIGHT BACK TO THIS RIGHT HERE. BUT CHRIS, I THINK IT IS IMPORTANT. ONE SLIDE WAS LEFT OUT. TALK ABOUT THE INVESTMENT OF A HOTEL A DEVELOPER HAS TO MAKE. WHAT WE ARE TALK ABOUT IN THE TWO HOTELS YOU HAVE

[01:45:03]

>> WHAT TYPE OF HOTEL WOULD THAT BE?

>> FOUR-AND-A-HALF STAR. >> THOMPSON WAS ONE. A W COULD BE ONE. THOSE TYPES, THAT LEVEL OF HOTEL. AND THEN ON THE SELECT SERVICE SIDE WE WERE PROPOSING, I WOULD SAY IN IN A MORE URBAN LOCATION, YOU ARE LOOKING AT 250 AND $350,000 PER KEY TO DEVELOP.

>> SO DID YOU OR DID Y'ALL REACH OUT TO ANY HOTELS THAT WE SHOULD KNOW ABOUT? SOMETHING COMES UP. PEOPLE ASK ME, ARE THE WOODLANDS GOING TO HAVE A RITZ-CARLTON HOTEL NEXT TO IT?

>> NO. >> I KNOW. BUT THAT'S WHAT I MEAN BY THE PLAN. IF WE COULD HAVE DESIGNATED AREAS. WE DON'T HAVE ZONING AND THAT IS FINE. BUT IF WE COULD HAVE SOMETHING THAT WE COULD POINT TO AND SAY THESE ARE AREAS WHERE IT COULD

GO. >> WE HAVE THAT.

>> WE DO? >> YEAH. WE HAVE THAT.

>> WHERE IS IT? >> EMPTY SPOTS IN TOWN CENTER.

THERE IS EMPTY LAND IN TIME CENTER.

>> COULD I SUGGEST WHAT WE ARE HEARING TONIGHT, IT IS STEP FOUR WE HAVE BEEN THROUGH ON THESE KINDS OF THINGS AND THE KIND OF THINGS YOU ARE TALKING ABOUT ARE THE KIND OF THINGS WE NEED TO EXEMPLOYEE DOWN THE ROAD WITH VARIOUS PLANS AND VARIOUS FOLKS.

BUT IT IS NOT GOING TO HAPPEN TONIGHT. THIS IS STAGE ONE.

>> RICHARD, WE DON'T THINK WE WILL COME UP WITH A PLAN TONIGHT. I CAN TELL YOU THAT. OUR JOB IS NOT TO DEVELOP A HOTEL. OUR JOB IS NOT TO LAY OUT WHAT A HOTEL WILL LOOK LIKE. WE NEED TO RECRUIT DEVELOPERS. WITH THIS DATA IN HAND TO EXPLAIN HERE IS THE OPPORTUNITY. HERE IS THE HUGE OPPORTUNITY. LET'S

WORK TOGETHER ON A PLAN. >> THE DATA YOU ARE PRESENTING.

AND THE HOTEL INDUSTRY, HOW DOES IT WORK? IS THAT SUFFICIENT DEMAND TO ENTICE A LUXURY HOTEL OPERATOR TO SAY I WANT TO COME

TO THE WOODLANDS? >> IT IS A COMMON MISNOMER. THE HOTEL DON'T OWN THE REAL ESTATE ANYMORE. ALMOST 99% OF THE TIME.

THEY ARE STRICTLY EITHER THERE AS FRANCHISE OR AS THE OPERATOR AND MANAGEMENT COMPANY OF THE HOTEL. IT IS ALL DONE BY A THIRD PARTY DEVELOPER. AND THAT THIRD PARTY DEVELOPER IS ULTIMATELY WHO YOU WILL LOOK AT TO SOLICIT AND THAT WILL WORK WITH THE BRAND. AND SELECT THE BRAND. RIGHT? IT IS NOT THE. YOU MAY BE PUTTING THE CART BEFORE THE HORSE SO TO SPEAK TON BRANDING SIDE. IT IS THE DEVELOPER YOU NEED TO IDENTIFY AND THE SITE YOU NEED TO IDENTIFY AND WORK WITH THEM ON WHAT THE RIGHT BRAND IS. AND WHAT THE RIGHT OPERATOR IS FOR THE SITE.

>> SO, OKAY. LET ME REPHRASE MY QUESTION THEN. IS THIS DATA

SUFFICIENT FOR SAID OPERATOR? >> WHAT WE WANTED TO ACCOMPLISH HERE WAS LET'S TAKE A SNAPSHOT. WHERE WE ARE TODAY. IN WHAT KIND OF BUSINESS, SHOWING HOW STRONG WE ARE. WE HAVE THE 10 MILLION MARK THE LAST TWO YEARS. AND WHERE WE COULD GO. WHAT WE ARE LOSING, YOU SAW THE LEAKAGE REPORT. WHAT WE ARE LOSING BECAUSE WE DON'T HAVE ENOUGH, AND WHERE WE COULD BE IN THE

FUTURE. >> I HAVE A QUESTION. AND SO, TO YOUR POINT, USEING THE WORD SNAPSHOT, MY CONCERN WITH SOME THINGS WE MIGHT DO IS, YOU KNOW, WE CAN'T SNAP OUR FINGERS AND POP UP TWO HOTELS. IF WE COULD, IT SOUNDS LIKE THIS DATA WOULD BE EFFECTIVE. WE KNOW THERE'S BUILD TIME. AND ONE OF THE THINGS THAT CONCERNS ME AND I WAS HAVING A CONVERSATION WITH MY KIDS OVER THIS WEEK WITH GRAND OAKS. THAT IS A BRAND NEW HIGH SCHOOL OVER THERE. AND THEY ARE ALREADY AT THE SEAMS. MY QUESTION TO YOU IS THAT, IS THIS DATA BASED ON TRAJECTORY? ARE WE THINKING THAT WAY? ARE WE POSITIONING THAT POTENTIALLY TO DEVELOP AND POTENTIAL BRAND? IS IT ENOUGH? THAT IS MY CONCERN.

IS THAT WE ARE NOT THINKING FAR ENOUGH IN THE FUTURE.

>> YEAH. I THINK THAT THERE'S A COUPLE OF DIFFERENT COMPONENTS HERE. OBVIOUSLY, WE TALKED ABOUT THERE HAS NOT BEEN ANY NEW

[01:50:03]

DEVELOPMENT OVER TEN YEARS. ONCE WE GET TO A CERTAIN POINT IN TERMS OF HOW MANY ADDITIONAL HOTEL ROOMS, I WANT TO COME BACK TO THE POINT ON THE MEETING SPACE. COULD YOU ATTRACT A DEVELOPER TO DO THAT? POTENTIALLY? THE AMOUNT OF INVESTMENT COSTS THAT YOU ARE GOING TO THAT WILL SUBSIDIZE FOR A PROJECT LIKE THAT? MOST OF THESE LARGE CONVENTION HOTELS YOU SEE IN MAJOR MUNICIPALITIES ARE EITHER OWNED BY THE MUNICIPALITY OR HEAVILY SUBSIDIZED. THESE ARE WHAT WE ARE PROPOSING HERE, ARE CLOSE TO WHAT I WOULD ASSUME ARE MARKET RATE DEALS. THERE MIGHT NEED TO BE INCENTIVES IN THEM. BUT NUMBERS THAT WE ESTIMATED FOR THE PERFORMANCE OF THESE HOTELS, THEY SHOULD BE MARKET RATE PERFORMANCE FOR THEM AND THE DEVELOPER SHOULD BE ABLE TO MAKE MONEY FROM THEM.

>> IT IS ALSO POINT TO SAY THAT.

>> WE HAD ALL THE HOTELIERS AND THIS PRESENTATION WAS SHOWN TO THEM. NOT A BLINK OF THE EYE. THEY SAW THE NUMBERS. WE THOUGHT THERE MIGHT BE SOME PUSHBACK. MARRIOTT WAS THERE. WESTON WAS THERE. EMBASSY SUITES WAS THERE. THEY WERE ALL THERE AND THEY ALL HEARD THIS. WE WERE PLEASANTLY SURPRISED THAT THEY ARE SHAKING

THEIR HEADS. >> WE MEET WITH THEM TO SAY HOW

CAN WE CONTINUE THIS? >> WHAT WE RECEIVED TONIGHT IS A VERY POSITIVE SIGN. WHERE WE CAN BE AND WHAT CAN HAPPEN AND I'M SURE THIS BOARD WILL ENCOURAGE, CONTINUED LOOKING AT THE PROJECTS AND THE PROGRAMS AND HOPEFULLY CAN PROMOTE THESE THINGS GOING FORWARD. IT IS VERY POSITIVE.

>> THE DATA BACKS UP THE IMPRESSION WE ALL HAD THAT WE

NEED MORE HOTEL SPACE. >> MORE VENUES, MORE ACTIVITIES.

THE WHOLE IDEA OF EXPANDING THE WATERWAY ARTS EXHIBITS WAS WONDERFUL. WHAT'S NEXT RIGHT? EVERYBODY WANTS SOMETHING NEW.

AND BOLD. AND, WE HAVE GOT AN OPPORTUNITY. SO, THIS IS PART OF

IT. >> THIS IS GREAT. THANK YOU SO MUCH. THANK YOU FOR A GREAT REPORT. WE APPRECIATE IT.

>> THANKS. >> YOU AND YOUR TEAMS VISIT THE WOODLANDS. A MOTION AND A SECOND TO RECEIVE THE REPORT.

>> MOVE. >> SECOND.

>> ALL IN FAVOR SAY AYE. >> AYE.

[13. Receive, consider and act upon a request for funding for The Woodlands Express bus wraps;]

>> ALL OPPOSED? MOTION CARRIES. ITEM 13, RECEIVE AND CONSIDER

BUS ROUTES. >> GOODNIGHT BOARD OF DIRECTORS.

>> WHAT IS OLD IS NEW AGAIN. >> MAYBE. LET'S SEE WHAT YOU WANT TO DO. GOOD EVENING BOARD OF DIRECTORS. AT THE NOVEMBER BOARD OF DIRECTORS MEETING WE RECEIVED A PROCUREMENT OF A FLEET OF BUSES. RETAINING NINE TO 14 OF THE EXISTING FLEET. IT IS IMPORTANT TO NOTE THAT 25 OF THE NEW BUSES THAT WILL BE COMING IN WILL BE WRAPPED. INCLUDED IN THE PRICE. AND THE BASE COST OF THOSE VEHICLES. ADDITIONAL, CURRENT WRAPS ON THE EXISTING BUSES ARE IN GOOD CONDITION. 23 A NEW DESIGN IS DESIRED IT NEED TO BE CARRIED OVER FROM THE OLD FLEET AND THE NEW FLEET FOR CONSISTENCY. IF THAT NEW DESIGN IS DESIRED TO ENSURE A COHESIVE AND MODERN VISION IDENTITY ACROSS OUR ENTIRE FLEET, WE WOULD REQUEST $75,000 ALLOCATION FROM THE UNDESIGNATED HOTEL TAX RESERVE TO COVER THE COST OF DESIGNING AND APPLYING NEW WRAPS TO THE RETAINED EXISTING BUSES. THE USE OF THE DESIGNATED HOTEL TAX RESERVE WOULD ENSURE NO DIRECT COSTS TO THE TOWNSHIP'S GENERAL FUND. THIS WOULD CREATE A UNIFIED LOOK THAT PROMOTES. THE WRAPS WOULD INCLUDE. THE WRAPS

[01:55:05]

WOULD BE COMPLETED BY THE SEPTEMBER, 2026 DELIVERY.

>> THERE ARE SOME PICTURES OF OUR BUSES. I'M HAPPY TO GET AN EMAIL OUT. PHOTOS OF THE EXISTING WRAPS.

>> WHERE DID THE FUNDINGCOME FOR THE WRAPS PRIOR?

>> SO, THE BUSES WERE ALWAYS DELIVERED WRAPPED. AND SO, OVERTIME, IF EVERYTHING NEED TO BE REPLACED, A BUS, A TREE BRANCH SCRATCHES IT, ACCIDENT, WHATEVER, OUR CONTRACT OPERATOR IS REQUIRED TO MAINTAIN OUR BUSES SO THEY ARE RESPONSIBLE FOR REPAIRING AN CLEANING AND THOSE WRAPS.

>> GOT YOU. >> UNDER THE NEW CONTRACT, HOWEVER, WE DECOUPLED MAINTENANCE COSTS FROM OPERATIONS COSTS. IT WOULD BE A COST PASS THROUGH TO US. THE ENERGY QUARTER BUSES HAVE A VERY BOLD SPLASHY WRAP ON THEM THAT COVERS THE WINDOWS. OUR CURRENT BUSES ARE A LITTLE MORE CLASIC BUT THE ENERGY, THEY COVER THE WINDOWS AND WINDOWS JUST HAVE A LITTLE BIT HIGHER MAINTENANCE. SO, UNDER THE NEW CONTRACT, IF THOSE WERE TO BE REPLACED, THERE WILL BE A COST ALLOCATION THAT THE TOWNSHIP PAYS IN A VARIABLE RATE ALONG WITH THE CONTRACTOR.

>> DO WE HAVE A NEW DESIGN YOU ARE THINKING?

>> WE WOULD BRING THAT BACK, WE HAVE ALREADY HAD INITIAL CONVERSATIONS WITH OUR COMMUNICATIONS DEPARTMENT SAYING

THIS MIGHT BE COMING. >> THE NEW BUSES HAVE THE SAME

WRAPS? >> WE GET TO SPECIFY WHAT IT WILL BE. WE COULD SAY DO THE SAME THING. WE COULD TAKE THE OPPORTUNITY TO REDESIGN OUR WRAPS.

>> THAT'S OUR QUESTION I GUESS. >> I WANT TO GET MY ARMS AROUND WHAT WE ARE TRYING TO SELL. I THINK THESE ARE MOVING BILLBOARDS. GREAT OPPORTUNITIES. WE NEED TO BE VERY, VERY DETAILED ON WHAT WE ARE SELLING. I THINK WE GOT TO THINK BIG ON THESE. THIS IS A GREAT OPPORTUNITY. BUT IF YOU ARE NOT SELLING, IF YOU DON'T KNOW WHAT YOU ARE SELLING, THE BACK OF THE BUSES WE KNEW WE WERE SELLING TRYING TO GET PEOPLE TO VISIT THE WOODLANDS BUT LOOKING AT WHAT THEY DID WITH THE ENERGY WRAPS, OUR ARTWORKS, TRAILS. IT COULD BE A CAMPAIGN THAT GOES THROUGH ALL DIFFERENT CAMPAIGNS ON DIFFERENT BUSES. I DON'T KNOW. BUT I THINK THAT NEEDS TO HAVE SOME THOUGHT AND DETAIL ON IT THAT WE MIGHT WANT TO BRING IN AN AD AGENCY OR SOMETHING TO COME IN AND HELP US CREATE. IF WE ARE GOING TO DO THIS, WE HAVE TO DECIDE NOW. I AM JUST THINKING MAYBE WE LOOK AT A

DESIGN FIRST. >> YEAH. SO IN ORDER TO GET ON SCHEDULE, AND ENSURE THAT WE GET TO MOTOR COACH INDUSTRIES WHO IS DOING THE NEW BUSES, THE DESIGN IN TIME SO THAT WE CAN GET THE BUSES BY SEPTEMBER, WE LAID OUT A TIME FRAME WHERE WE WOULD HAVE KIND OF A DESIGN PHASE. APPROVAL PHASE BETWEEN APRIL AND JUNE. WE HAVE TO HAVE IT SOLIDIFIED TO WRAP THE EXISTING BUSES. IT TAKES A LITTLE BIT TO GET THEM OUT OF SERVICE, ROTATE THEM AROUND. AND ENOUGH TIME TO GET IT OVER TO MCI WHO IS CREATING THE NEW BUSES FOR US AND GET THEM TO US BY SEPTEMBER. SO,

DONE AND DUSTED BY JUNE. >> WOULD WE CONSIDER ANY OF, ON YOUR POINT, BRAD, BUSINESSES OR THE MALL? IS IT SOMETHING THAT WE WANT? YOU MENTIONED BILLBOARD. IS THAT SOMETHING WE

ARE CONSIDERING? >> SO WITH THE FEDERALLY FUNDED ASSET, THEY ARE QUITE A BIT OF STRICTURES AROUND HOW TO DO PUBLIC ADVERTISING. YOU CAN DO IT. WE HAVE SPOKEN WITH THE CITY OF GALVESTON WHO HAS A TRANSIT DEPARTMENT WHO HAS ADVERTISE ON

[02:00:02]

THE SIDE.. THEY HAVE A COUPLE OF PEOPLE DEDICATED TO THEPROGRAM.

FAIR AND OPEN COMPETITION, YOU HAVE TO MAKE SURE YOU ARE ADVERTISING FOR THE ADVERTISING. RIGHT. AND, YOU GIVE EQUAL OPPORTUNITY. YOU ARE NOT JUST SAYING I REALLY LIKE THE MARRIOTT AND I WANT TO GIVE IT TO THEM AND I LIKE DAVE AND BUSTERS. THE COLLECTION OF THE REVENUE. THERE'S A LOT OF ADMINISTRATION THAT GOES ON BEHIND THE SCENES OF THOSE

THINGS. >> IF THE WESTON WANTED TO PAY TO HAVE THAT ADVERTISEMENT. I'M UNFAMILIAR WITH HOW THAT WORKS.

>> HOOPS YOU HAVE TO JUMP THROUGH TO ENSURE COMPLIANCE

WITH THE FTA. >> WE AS THE WOODLANDS COULD

MARKET OURSELVES. >> AS WE ARE DOING RIGHT NOW.

>> YES. >> WE WOULDN'T PROBABLY WANT TO DO THE ARTS FESTIVAL. WE WOULD WANT TO DO THE ART AS SOMETHING A LITTLE MORE STAYING POWER. I'M SURE WE COULD WALK THROUGH THAT AREA OF THE WOODLANDS HOST FESTIALS. THERE IS IMAGES OF

THE ART FESTIVAL ON IT. >> OR THE ART BUS. AND YOU HAVE THE SCULPTURES ALL AROUND IT WITH QUOTES ABOUT ART. YOU COULD DO DIFFERENT ONES FOR DIFFERENT THINGS. I JUST THINK WE GOT TO GO IN. I THINK WE GOT TO GO IN DEEP. THIS IS A BIG PROJECT. BUT I BELIEVE THE ROLLING BILLBOARDS AND OPPORTUNITY FOR US TO REALLY SELL WHAT MAKES US SPECIAL. MOST OF OUR VISITORS COME FROM AROUND

THE GREATER HOUSTON AREA. >> IN ORDER TO START THE PROCESS OF DOING DESIGNS OF NEW WRAPS, WE HAVE TO COMMIT TO THIS MONEY

NOW. >> YES. THIS MONEY WOULD BE REQUIRED IF YOU WANT TO CHANGE THE WRAPS. ON THE BUSES.

>> OR AT LEAST START THE DESIGN PROCESS.

>> THIS MONEY DOES NOT INCLUDE DESIGN FEES. YEAH. WE INITIALLY WERE TALKING ABOUT HAVING THE COMMUNICATIONS DEPARTMENT. WE HAVE A WONDERFUL GRAPHIC DESIGNER ON STAFF WHO DOES A

WONDERFUL JOB. >> I'M WONDERING IF, I THINK THE QUESTION ON THE TABLE IS ARE WE GOING TO GET NEW WRAPS OR NOT? RIGHT? SO THAT DECISION IS FURTHER OUT.

>> YOU WANT TO STY THE DESIGNS BEFORE YOU MADE A COMMITMENT.

>> I DON'T KNOW. >> I THINK WE NEED TO SEE THE

DESIGNS. >> I THINK WE WANT TO SEE SOMETHING. WE HAVE A LOT OF OTHER THINGS OTHER THAN WHAT WE HAVE DONE THE LAST COUPLE OF YEARS HERE. WE HAVE SOME IDEA OF THE THINGS WE WANT TO PUSH AND SOME IDEA OF WHAT THOSE DESIGNS

ARE GOING TO BE. >> I MEAN, THAT MANY BUSES, JUST A BILLBOARD ON 45 RIGHT NOW WITH A CHANGE OUT IS GOOD $140,000.

HERE WE HAVE 25 BUSES OR SOMETHING ALL OVER. IT MIGHT BE WORTH THE INVESTMENT THAT OUR MESSAGE IS OUT THERE THE WAY WE

WANT. >> AND WE NEED AN AGENCY TO BRING US IN. BUDGETS ARE MADE TO BE CHANGED.

>> I WOULD ASSUME THAT WE WOULD COME BACK WITH ANOTHER BOARD

ITEM FOR SOMETHING? >> YES. THIS IS OUTSIDE OF THIS.

WE'LL HAVE TO LOOK AT THE TIMING. THIS MAY INTERFERE WITH OUR, WITH THE TIMING OF RECEIVING THE BUSES.

>> IT WILL BE A MAGNITUDE ORDER OF MORE EXPENSIVE. THEY ARE COMING WRAPPED. THE PRICE FOR 14, YOU WILL NEED TO QUADRUPLE

THAT. >> ARE WE PLANNING TO WRAPS WE WANT TO DO.

YOU DON'T HAVE -- THE OLD BUSES LOOK LIKE THIS, THE 25 NEW ONES LOOK LIKE THIS. BIG, SHINY, NEW.

SO THERE'S A COHESIVE LOOK TO THE FULL FLEET.

>> WELL, WE HAVE THE ENERGY CORE BUS, THAT'S NOT

[02:05:01]

COHESIVE. >> THOSE ARE DESIGNATED FOR THAT SPECIFIC PARTNERSHIP.

>> HOW MUCH DID THAT COST TO WRAP?

>> I BELIEVE THOSE WERE ABOUT $5,000 TOTAL

EACH. >> THE WHOLE LIKE WINDOWS AND EVERYTHING?

>> BECAUSE IT WAS OVER THE WINDOWS.

THEY WERE -- NO, EXCUSE ME, I'M SORRY.

THOSE WERE AROUND $7,500 AT THE WINDOWS.

>> SLIGHTLY MORE.

>> CAN WE SUGGEST THAT WE GET AN AN÷÷ AGENCY, WHATEVER, RFP, TELL THEM WHAT OUR TIMELINE IS, AND GET WITH THE PROGRAM OR NOT?

>> FEBRUARY. AGAIN, I CAN'T GUARANTEE THAT WE'RE GOING TO BE ABLE TO STAY WITH THE DELIVERY OF THE BUSES. BUT WE WILL BRING IT BACK.

WE WILL DO OUR BEST.

>> AS AN OPTION, COULD WE HAVE LEANN'S GROUP ALSO PROPOSE , BASED ON WHAT WE TALKED ABOUT, WE TALKED ABOUT ART.

PROPOSING SOME IDEAS AND LETTING YOUR GRAPHIC DESIGNER COME UP WITH

AN IDEA. >> SINCE WE'RE THROWING OUT IDEAS, I THINK WE SHOULD ALSO EMPHASIZE SPORTS.

BECAUSE WE HAVE A LOT OF SPORTS TOURISM BETWEEN THE IRONMAN AND THE

MARATHON -- >> THIS SEEMS TO BE A WELL THOUGHT OUT-DEAL.

>> I DON'T WANT TO IT JUST BE ONE IDEA AND THEN --

>> THAT'S WHY I'M SUGGESTING THAT WE GET SOMEBODY THAT PUTS THIS STUFF TOGETHER FOR US.

>> WE DON'T HAVE ANYONE ON THE

COMMITTEE -- >> THINGS WE'D LIKE TO

SEE. >> WE'D HAVE TO FORM ANOTHER COMMITTEE, POSSIBLY, BUT YEAH.

>> I HAVE A QUESTION. THE -- IF WE SAID NO TO THIS, THE NEW BUSES COME WITH THE OLD WRAPS. DESIGN? OR THEY HAVE NO WRAP?

>> YES, RIGHT NOW YOU HAVE 25 BUSES COMING. AND AT THIS POINT, IF NO DECISION IS BEING MADE, THEY WILL BE WRAPPED JUST LIKE THE OTHER BUSES --

>> WHICH IS NOT BAD. THAT'S

NOT BAD. >> RIGHT.

SO WE'RE SAYING --

>> STILL NICE. >> IF WE'RE IN AGREEMENT WE WANTWANT OTHER THAN WHAT WE PREVIOUSLY HAVE

DONE -- >> I'M NOT SURE EVERYBODY WANTS THAT.

BUT CERTAIN PEOPLE SOUND LIKE THEY WANT THAT.

AND I THINK IT'S SECONDARY TO THE REASON WE HAVE THE BUSES. BUT THE WRAPS ARE BEAUTIFUL RIGHT NOW.

>> IF WE WANT TO MAYBE REDESIGN THE WRAPS FOR THE NEW BUSES COMING, IT WOULD -- WE WOULD BE APPROVING $75,000.

IF WE SAID NO $5,000, THEY'RE STILL GOING TO COME

WITH -- >> WE'RE ALREADY IN BUSINESS AND ON TIME AND EVERYTHING'S GOING TO

GO -- >> THAT'S THE KEY, THEY NEED TO BE HERE ON TIME.

>> IF WE'RE TALKING ABOUT SOMETHING GOING ON THE BUS THAT'S DIFFERENT THAN CURRENTLY ON THE BUS, WE'RE GOING TO NEED $75,000 WITH

WRAPS. >> THIS CURRENT CONCEPT, NOT A DESIGN CONCEPT BUT AN APPROACH ON HOW WE'RE GOING TO PROCURE IT, WORKING WITH LEANN AND HER TEAM TO DEVELOP IT. MAYBE WORKING WITH YOUR COMMENTS ON WHETHER IT IS A SPORT OR ART OR NATURE OR SCULPTURE.

>> THIS IS THE COST OF THE WRAP, REGARDLESS. WE CAN DESIGN IT --

>> UNLESS YOU GO EVEN BIGGER WITH OUR WRAPS ALL OVER THE WINDOWS AND OTHER PLACES. BUT A BASELINE WRAP, WHICH HAS BEEN CONSISTENT, AND A GOOD LEVEL OF WRAPPING FOR OUR BUSES IS ABOUT THAT -- IS ABOUT THAT

$5,000 PER BUS. >> WE DID IT REALLY FAST LAST TIME. HOW LONG DID IT TAKE US, ONCE WE -- WHEN BLAD BROUGHT IT UP, LET'S WRAP THEM.

I SWEAR THAT TOOK SUCH A LITTLE BIT OF TIME.

>> YEAH, YEAH. JUST THE BACK OF THE BUS.

THEY NEEDED TO BE REPLACED ANYWAYS.

THEY WERE ON A SCHEDULE TO GET REPLACED.

YOU CAN SWAP THEM IN AND OUT OF SERVICE PRETTY EASILY.

THAT'S WHY WE'RE SAYING THE JUNE TIME FRAME. THAT GIVES YOU JULY AND AUGUST TO GO AHEAD AND REDO THE WRAPS ON THEM FOR THE SEPTEMBER DELIVERY OF THE NEW FLEET.

>> WHO DESIGNED THE WRAPS BEFORE?

>> I BELIEVE IT WAS THE PREVIOUS TRANSIT MANAGER THAT WAS HERE AT THE TOWNSHIP, HONESTLY. HE TOOK CARE OF THAT.

MAYBE HE -- YOU REMEMBER?

>> THE CURRENT WRAPS.

>> OH, THE CURRENT -- THE ENERGY CORRIDOR ONES? THE ONES ON THE CURRENT BUSS?

>> I DON'T KNOW IF I'VE SEEN THE ENERGY ONES.

I'M SEEING THE ONES UP HERE.

>> JUST THE TYPICAL BUS THAT YOU SEE GOING DOWN --

>> YEAH. >> WITH THE GREEN? YEAH, I BELIEVE THOSE CAME WITH THE LAST FLEET BACK IN 2015. AND I BELIEVE THAT IT WAS EITHER OUR TRANSIT CONSULTANT OR OUR IN-

HOUSE -- >> NO, I'M JUST TALKING ABOUT THE BACK RIGHT NOW.

>> THE WOODLANDS DESIGN?

>> YES.

>> I DO NOT KNOW. NICK, DO YOU KNOW WHO YOU HIRED TO DO THE VISIT, THE

WOODLANDS -- >> THEY LOOK LOVELY.

>> WHAT AGENCY WAS THAT THAT WE DID?

>> THAT WAS A PROJECT THAT WAS GIVEN TO VISIT THE WOODLANDS TO COME UP WITH THOSE DESIGNS WORKING WITH AD CETERA, OUR AGENCY OF RECORD.

THE TOTAL PROCESS FROM INITIAL DESIGN TO COMPLETION, LIKE FOUR TO SIX MONTHS. SOMEWHERE IN THAT NEIGHBORHOOD.

>> THE ENERGY CORRIDOR BUS --

>> THAT'S A SEPARATE PROJECT.

>> WE WORKED THE ENERGY CORRIDOR DISTRICT TOOK THE LEAD ON THOSE, ON DESIGNING THOSE.

THEY HAD AN IN-HOUSE GRAPHIC DESIGNER THEY

WORKED WITH. >> OUR DESIGN IS NOT PART OF THIS COST, CORRECT?

>> CORRECT.

>> THIS COST IS, DO WE WANT TO CHANGE THE WRAPS OR GO WITH THE WRAPS WE CURRENTLY HAVE,

[02:10:01]

CORRECT?

>> YES, RIGHT.

>> SO IF WE ARE GOING WITH THE WRAPS WE CURRENTLY HAVE, WE SAY NO.

IF WE WANT TO MAYBE CHANGE THE WRAPS, SOUNDS LIKE THERE'S A LOT OF GREAT IDEAS HERE TO CHANGE THE

WRAPS -- >> OR NOT.

>> I DON'T THINK THERE'S ENOUGH INFORMATION ON WHAT WE WANT TO DO.

I DON'T THINK $75,000 IS ENOUGH.

>> AGREED. >> I WOULD LIKE TO PUT IT OUT TO BID TO LOOK TO SEE WHAT WE CAN DO OR WHAT OUR COMMUNICATIONS TEAM CAN DO. I THINK THIS IS A PRETTY BIG PROJECT THAT'S GOING TO TAKE A LOT OF -- I DON'T THINK $75,000 IS --

>> BUT THE WRAP IS -- THERE'S A COST OF A WRAP.

THERE'S A COST OF THE DESIGN. RIGHT? SO YOU'RE SAYING IN-HOUSE, SOMEBODY HERE AT THE TOWNSHIP COULD --

>> THAT WAS THE INITIAL PLAN FOR COST REASONS, JUST TO BE COST CONSCIOUS, WAS HAVE THE TALENT IN-HOUSE TO DO

IT. >> BUT WHETHER WE PUT A PICTURE OF MY FACE OR WE PUT A PICTURE OF NICK'S FACE, IT'S STILL GOING TO COST $75,000.

>> TO REPLACE THE WRAPS.

>> I JUST WANT TO MAKE SURE WE'RE CLEAR. THE DESIGN IS A SEPARATE COST THAN THE -- THE WRAP'S THE WRAP REGARDLESS OF WHAT YOU PUT ON IT.

>> A HALF- HOUR TALKING ABOUT THIS.

>> I'M GOING TO PROPOSE WE BRING IT BACK NEXT MONTH. I'M GOING TO APPOINT A SMALL COMMITTEE TO LOOK AT THIS SECOND PROJECT. A PARTY OF THREE.

DO I HAVE A SECOND?

>> SOUNDS PERFECT, SECOND.

>> A WRAP COMMITTEE.

>> NEXT MONTH, THE MOTION IS TO BRING IT BACK NEXT MONTH AND APPOINT A COMMITTEE OF THREE TO LOOK INTO THE WRAP SITUATION.

>> YEAH, THE AGENDA ITEM BEFORE YOU IS WHETHER YOU'RE APPROVING THE FUNDING FOR A DIFFERENT WRAP TONIGHT. THAT'S AT LEAST WHAT THE STAFF HAS PRESENTED, CORRECT? SO I THINK YOU HAVE THE OPTION TO JUST TAKE NO ACTION.

I'M NOT SURE YOU CAN MAKE THE ACTION TO CREATE A COMMITTEE.

>> OKAY, I'LL ADD THAT.

>> WE GET TO THE END, AND YOU CAN DO NEXT MONTH'S ITEMS. YOU CAN MENTION IT THEN.

>> OKAY. I'LL MAKE A MOTION THAT WE DO NOT TAKE ACTION ON THIS AND

BRING IT BACK NEXT MONTH. >> SECOND.

>> ALL IN FAVOR? OPPOSED? MOTION CARRIES. MOVING ON TO AGENDAAGENDA 15, CHIEF FINANCIAL OFFICER KELLEN SHAW, KELLEN?

[14. Receive, consider and act upon a Communications Department update on the Respect the Path Educational Initiative;]

DID I JUMP? OH, I'M SORRY. MY BAD.

14. I JUMPED. COMMUNICATIONS UPDATE ON THE RESPECT THE PATH EDUCATION INITIATIVE. PAGE 142 OF YOUR PACKET.

I CALL ON LEANN PETERSON, DIRECTOR OF COMMUNICATIONS

REPORT, LEANN? >> GOOD EVENING.

TONIGHT WE'RE GOING TO REVIEW THE LAST SIX MONTHS OF OUR CAMPAIGN. FIRST WE'LL START OFF WITH INCIDENT DATA. WE'LL GO INTO THE TIMELINE, THE CONTENT AND METRICS, HOW WE'RE GOING TO PHASE INTO PROJECT 365 FOR THIS YEAR, AND WHAT THAT WILL LOOK LIKE.

AND THEN WE'LL END WITH DISCUSSION.

WHERE WE LEFT OFF, THE LAST UPDATE WAS GIVEN IN -- I BELIEVE IT WAS IN NOVEMBER. SO WE WENT ALL THE WAY THROUGH OCTOBER.

THE COOLER MONTHS, WE HAVE SEEN LESS INCIDENTS.

SO WE HAD ABOUT THREE INCIDENTSINCIDENTS NOVEMBER, ONE IN DECEMBER, AND ONE IN JANUARY.

SO IT'S GOOD THAT WE'RE HAVING LESS INCIDENTS.

AS FAR AS THE TYPES OF INCIDENTS THAT WE'RE SEEING, WE'RE STILL SEEING THE MAJORITY OF REGULAR POWERED PEDAL PUSH POWER.

THE HELMETS, THINGS LIKE THAT. THEY'RE ALL REMAINING ABOUT THE SAME. WE DIDN'T HAVE A LOT OF DATA TO GO OFF OF, BUT LET'S LOOK INTO THIS A LITTLE BIT DEEPER.

SO THE AVERAGE AGE RANGE, AGAIN, IT'S THAT 13 TO 39-YEAR- OLDS IS WHERE WE'RE SEEING THE MAJORITY OF THE INCIDENTS OCCURRING.

AS FAR AS HELMET DATA, IT'S STILL THE MAJORITY NOT WEARING HELMETS.

BUT WE DIDN'T SEE A SIGNIFICANT INCREASE OR DECREASE FROM THE LAST TIME WE PRESENTED THIS DATA.

IT WAS LIKE 0. 1 AS FAR AS AN ACTUAL DECREASE IN THOSE WEARING THEM.

SO THERE WASN'T A LOT DIFFERENCE BETWEEN THE LAST REPORT THAT WE PROVIDED YOU. AS FAR AS THE TYPE, THE CONVEYANCE OF WHAT IS BEING RIDDEN, AGAIN, THE MAJORITY IS THE REGULAR BIKES THAT WE'RE SEEING. IT'S THE REGULAR PEDAL PUSH THAT ARE THE INCIDENTS VERSUS THE ELECTRIC, WHICH IS ABOUT 34% THAT WE'RE SEEING, 35% THAT WE'RE SEEING IS THE ELECTRIC OR THE MOTORIZED VEHICLES.

INJURY TYPE. THIS IS GOOD NEWS.

THE MAJORITY OF THE INJURIES ARE STILL MINOR INJURIES.

[02:15:01]

BUT I STILL WANT TO NOTE THAT OF THE INCIDENTS THAT HAVE OCCURRED, 20 OF THEM HAVEHAVE INVOLVED A VEHICLE OF SOME SORT. SO AS OUR TIMELINE HAS EVOLVED, AGAIN, WE STARTED THIS IN AUGUST. AND THIS GOES ALL THE WAY THROUGH THE END OF DECEMBER. WE WERE PUSHING OUT SOCIAL MEDIA EVERY MONDAY AND EVERY FRIDAY.

AND IN THE MONTH OF NOVEMBER, WE CONTINUED THAT AS WELL AS DECEMBER. WE REALLY KIND OF FOCUSED OUR MESSAGING IN NOVEMBER AND DECEMBER ABOUT MAKING SURE THAT YOU CAN BE SEEN. KIDS GETTING OUT OF SCHOOL. WE HAD SOME FUN WITH THAT MESSAGING. AND THEN IN ADDITION TO MAKING SURE THAT PEOPLE ARE AWARE NOT TO BUY THESE AS CHRISTMAS PRESENTS. AND THEN WE INTRODUCED THE GRINCH INTO SOME VIDEOS AS WELL. WE CONTINUE TO SEE OUR MOST POPULAR VIDEO IS JUST THE GENERAL VIDEO ABOUT ELECTRIC DEVICES NOT BEING ALLOWED ON THE PATHWAYS. WE'VE DONE A TOTAL OF 42 SOCIAL MEDIA POSTS. WE HAD A TOTAL REACH COMBINED OF 255,694. TOTAL VIEWS, ALMOST 500,000.

THAT'S 408,168. WE HAVE PRODUCED 19 VIDEO REELS, SHORT-FORM VIDEOS, ONE LONG- FORM VIDEO.

THAT'S THE PARTNER VIDEO. AND OUR PRIMARY CHANNELS INCLUDE FACEBOOK, INSTAGRAM, LINKEDIN, AND YOUTUBE. THEN WE'VE ALSO POSTED TO NEXT DOOR. SO HERE'S SOME OF OUR ENGAGING CONTENT THAT WE POSTED OVER THE HOLIDAYS THAT I'D LIKE TO SHARE, AND IF THIS DOESN'T WORK, CHURCHILL, I DIDN'T GET TO TEST THE AUDIO BEFORE COMING IN BECAUSE I WAS POSTING SOME EMERGENCY ALERTS.

SO HOPEFULLY THE AUDIO WILL WORK.

>> GOT TO LOVE "NAPOLEON DYNAMITE. "

>> I SEE THE WOODLANDS PATHWAY. IT IS SO GREEN AND VAST.

AND LOOK, WHO IS THAT THERE? IT IS THE GRINCH BUMPING ALONG WITH HIS MUSIC BOOMING FAST.

THE BASS IS LOUD AND THE GRINCH IS STROLLING, AND HE IS COMPLETELY UNAWARE OF CINDY LOU WHO IS ON HER BIKE JUST A-ROLLING. SHE IS RINGING HER BELL SAYING, HEY, YOU, PLEASE LET ME PASS YOU ON THE LEFT. BUT HER REQUEST IS LEFT UNANSWERED AS THE GRINCH MUST HAVE BEEN DEAF. "GRINCH" SHE SHOUTED, HER YELL FINALLY REACHING HIS EARS. HE SWIFTLY TURNED AROUND SAYING, "WHAT DO YOU WANT, DEAR? " "HEY, GRINCH, YOU SHOULD REALLY NOT WALK IN THE MIDDLE OF THE PATH. I WAS TRYING TO PASS YOU ON THE LEFT. SO YOU NEED TO MOVE TO THE

> THE GRINCH UNDERSTOOD Select to skip to this part of the video">RIGHT." >> THE GRINCH UNDERSTOOD AND GAVE HER A THUMBS- UP, BUT CINDY LOU CONTINUED AND MENTIONED HIS UNLEASHED PUP.

>> "SO YOU SHOULD HAVE YOUR DOG ON A LEASH.

IF THE DOG IS NOT ON THE LEASH, IT CAN GET HURT BY OTHER ANIMALS. " THE GRINCH UNDERSTOOD AND BENT DOWN TO LATER HIS DEAR MAX, AND EVEN THOUGH IT WAS A STRUGGLE, HE EVENTUALLY SECURED THE LATCH.

>> DOG POOP DOESN'T HELP PLANTS GROW, IT RUINS THE NATURE.

SO YOU'VE GOT TO BE MORE CAREFUL, AND PLEASE PICK IT UP.

>> THE GRINCH RELUCTANTLY BENT DOWN TO PICK UP HIS PUP'S POOP. CINDY LOU HAD ONE FINAL

ASK. >> HEY GRINCH, CAN YOU PLEASE RESPECT THE PATH?

>> THE GRINCH NODDED HIS HEAD AND SAID, "ABSOLUTELY, CINDY LOU. " THEY SHARED A CRISP HIGH FIVEFIVE AND BID EACH ADU. THIS HOLIDAY SEASON, LET'S ALL RESPECT THE PATH.

>> VERY NICE, I LIKE THAT. >> WHO'S THE GRINCH? WHO'S THE ACTOR?

>> THE GRINCH IS OUR GRAPHIC DESIGNER. JACQUELINE. AND THE LITTLE GIRL IS MY LITTLELITTLE GIRL.

>> SWEET. THE PUPPY IS MY PUPPY.

>> SO CUTE.

>> THAT WAS ADORABLE.

>> IN- HOUSE TALENT, THAT WAS

GREAT. >> I SAW THE GRINCH UPON THE PATH REACH FOR A SCOOTER NOT HIS OWN. "GRINCH THAT SCOOTER IS NOT YOURS, LEAVE IT THERE, THE LAW IS KNOWN.

> "OH, MIGHTY VOICE THAT Select to skip to this part of the video">" >> "OH, MIGHTY VOICE THAT LOVES TO SHOUT, NO NEED TO JUDGE MY CLEVER PLAN. IF SOMEONE LEAVES A SCOOTER OUT, I CALL THAT LUCK FOR ANY MAN.

> YOU'VE Select to skip to this part of the video">" >> YOU'VE TOSSED THE HELMET IN THE DOOR. YOU'LL NEED WHEN IT YOU HIT THE

GROUND. >> THE GRINCH DOESN'T NEED A HELMET. WATCH ME SURPASS THE SPEED OF

SOUND. >> AND E- SCOOTERS ARE FORBIDDEN HERE. THE SIGNS ARE CLEAR TO READ. IGNORE THEM AND THE PATH WILL TEACH EXACTLY WHERE YOUR CHOICES LEAD. HE SHOT AHEAD, WENT FAR TOO

[02:20:01]

FAST, THEN LOST CONTROL WITH COMIC FLAIR.

HE FLIPPED AND ROLLED AND HIT THE GROUND AND BLINKED AT STARS THAT FILLED THE AIR. "GRINCH, I WARNED YOU OF THE END. YOU RACED AHEAD DESPITE MY CALL. " "FINE, GREAT VOICE, I GET IT NOW. NEXT TIME, I WILL WALK SO I DO NOT FALL. " "RESPECT THE PATH. "

>> VERY GOOD.

>> THOSE ARE CUTE.

>> VERY CUTE. >> GRINCH IS SCARY.

>> HOW DID THEY PERFORM?

>> THEY PERFORMED REALLY WELL. THEY WERE SOME OF THE BEST CONTENT THAT WE'VE HAD TO DATE. EASILY OVER -- I BELIEVE CINDY LOU PERFORMED BETTER THAN THE SECOND ONE THAT WE DID. SHE RECEIVED I THINK OVERALL ALMOST 10,000 VIEWS TOGETHER COMBINED. SO THEY DID REALLY WELL.

HOLLY CAME BACK, AS WELL, IN DECEMBER.

SHE DID WELL. SHE ALWAYS DOES SO WELL.

AND THIS YEAR, WE PUT HER ON A SCOOTER AND ALSO ON ROLLERBLADES AND A COUPLE OF OTHER THINGS. BUT SHE KICKED OFF THE HOLIDAY SEASON WITH RHYMES AND THINGS LIKE THAT.

AND THEN WE ALSO DID SHORT LITTLE REELS LIKE THIS.

JUST TO KIND OF REMIND PEOPLE, YOU KNOW, TO MAKE SURE THAT THEY HAVE LIGHTS AT NIGHT.

>> HOLLY DIDN'T COME VISIT THE TOWNSHIP DIRECTORS THIS YEAR. JUST SAYING.

>> THAT IS TRUE. SHE DID NOT COME TO A BOARD MEETING THIS YEAR. SHE WAS TOO FOCUSSED ON TRAFFIC SAFETY.

>> OH, OKAY.

>> POINTS I'D LIKE TO MAKE. A QUESTION FIRST.

SINCE YOU HEARD NANCY BECKER TALKING EARLIER ABOUT PEOPLE NOT BEING AWARE THAT THIS ALSO APPLIES TO AREAS OF THE TOWNSHIP THAT AREN'T PATHWAYS DIRECTLY BUT COULD BE PARKS, COULD BE PARKING LOTS, COULD BE AREAS AT THE COMMUNITY CENTER, THAT SORT OF THING.

CAN YOU DO SOMETHING TO ADDRESS THAT IN YOUR WONDERFUL VIDEOS? VERY EFFECTIVE VIDEOS?

>> YEAH, SURE, ABSOLUTELY. WE CAN DEFINITELY MENTION THE PARKS AND DIFFERENT PARKING LOTS AND THINGS LIKE THAT AS WE ARE PRODUCING

CONTENT. >> HOW MANY SKATE PARKS DO WE

HAVE? >> SKATE PARKS?

>> YEAH, DON'T WE HAVE -- WE HAVE THE ONE AT -- OR MAYBE, LIKE -- I THINK THERE'S, YOU KNOW --

>> GOT IT. NAILED

IT. >> AS A KID, I DIDN'T HAVE ACCESS TO --

>> WHEEL- FRIENDLY PARKS.

>> I DIDN'T HAVE ACCESS TO THOSE. AND I THINK, YOU KNOW -- SOME KIDS WANT TO GO FAST, THEY WANT TO, LIKE -- YOU KNOW THE PROBLEM THAT WE'RE HAVING IN CREEKSIDE, THESE KIDS ARE JUMPING AA BERM.

THEY PROBABLY CAN'T FIND ANYTHING ELSE TO JUMP.

I WONDER IF WE CREATE SOME CONTENT AROUND JUST, YOU KNOW, HIGHLIGHTING THAT AMENITY.

I KNEW WE HAD ONE. I DIDN'T KNOW WE HAD SIX.

THAT'S AWESOME. I THINK -- BECAUSE THEN AS PARENTS -- THERE MIGHT BE PARENTS THAT DON'T KNOW THAT.

THEN INSTEAD OF THE KIDS DOING STUFF ON THE SIDEWALKS OR PARKING LOT OR JUMPING BERM AT THE PARK, OH, I COULD ACTUALLY GO TO A SKATE PARK, WHICH HAS TONS OF COOL STUFF, AND IT'S DESIGNED SPECIFICALLY FOR THAT. I THINK MAYBE SOME VIDEOS THAT SHOW THE AMENITIES. LIKE HEY, COME DO THIS HERE.

WELL, I GUESS -- OR AT LEAST LET THEM KNOW THAT THAT'S AN OPTION TO GO GET OFF THE PATHWAY AND GO

SOMEWHERE ELSE. >> SO THEY'RE NONELECTRIC DEVICES?

>> THEY'RE NONELECTRIC, RIGHT.

>> THE OTHER QUESTION I HAD WAS, DID YOU EVER GET A CALL FROM BRIAN SMITH? FROM HGAC?

>> NO, MA'AM. OTHER THAN THE EMAIL THAT I SENT HIM BACK AND SHOWED HIM, YOU KNOW, WHERE TO FIND OUR ASSETS AND THINGS LIKE

THAT. >> BECAUSE THEY'RE INTERESTED IN WHAT WE'RE DOING AND POSSIBLY LEARNING FROM US, AND YOU'RE ADVANCED ON THIS. SO ANY KIND OF COLLABORATION YOU CAN OFFER FOR THEM. ARE WE POSTING ALL THIS STATISTICS THAT YOU GAVE US ON THE WEBSITE?

>> WE'RE NOT POSTING THE PRESENTATIONS OR ANYTHING LIKE THAT.

WE'RE POSTING ALL OF OUR CONTENT FOR PEOPLE TO SHARE OUR CONTENT.

>> THE STATISTICS -- I THINK HE'D BE VERY INTERESTED IN THE STATISTICS.

>> I CAN SHARE THAT.

>> THIS IS A GLOBAL PROBLEM, AS WE ALL KNOW. IT'S HAPPENING ALL OVER THE EIGHT- COUNTY REGION THAT THE TPC HAS JURISDICTION OVER. AND IT'S ALL OVER TEXAS. IT'S ALL OVER THE UNITED STATES.

SO COLLABORATION IS PROBABLY -- WE WANT PEOPLE TO SEE IT.

>> I SAY RESPECT THE PATH BUS

ROUTE. >> FRIDAYS WE HAD A TOTAL OF E-NEWSLETTERS WITH DISTRIBUTED CONTENT.

[02:25:01]

169,362 EMAIL OPENS OF THAT. 733 LINKS CLICKS SPECIFICALLY ON OUR PATHWAY CONTENT. AND AGAIN, THAT CONTENT INCLUDED BLACK FRIDAY PATHWAY STROLL, HOLLY THE ELF'S RETURN, OUR GRINCH'S BAD BEHAVIOR, AND THE DANGERS OF RIDING E-DEVICES. SO AS WE GO

IN -- >> EASTER COMES UP, ARE YOU GOING TO HAVE THE BAD BUNNY?

>> THE BAD BUNNY? WE HAVEN'T TALKED ABOUT A BAD BUNNY. I DON'T KNOW IF WE WANT TO MAKE A BUNNY BAD. THE GRINCH IS

OBVIOUSLYOBVIOUSLY EASY. >> BRING IN BAD BUNNY.

>> THE GRINCH IS EASY TO PUT BAD BEHAVIOR ON. I DON'T KNOW THAT WE WANT TO MAKE A BUNNY BAD.

BUT MAYBE WE CAN WORK WITH NEIGHBORHOOD SERVICES ON SOMETHING BUNNY RELATED.

>> I HAVE ONE QUESTION.

>> YES.

>> ONE QUESTION. IS THERE ANY WAY -- I KNOW YOU DON'T HAVE IT IN HERE. BUT CISD, I KNOW CISD DID A BIG TEXT AND EMAIL BLAST ABOUT OUR PROSPECTIVE PATH PROGRAM. CAN YOU NEXT TIME BRING US EMAILS HOW THAT PERFORMED? BECAUSE THE TEXTS THAT WE GET THAT PARENTS GET FROM CISD IS READ AND READ FAR AND WIDE.

AND I JUST WANT TO MAKE SURE WE CONTINUE TO HAVE THAT DIALOGUE WITH CISD, BECAUSE I THINK IT'S REALLY IMPORTANT.

>> YEAH, I DID IN A PREVIOUS REPORT BRING THE INFORMATION ON THE NUMBER OF YOUTUBE VIEWS THATTHAT WE AFTER THAT WENT OUT.

WE DID SEE A SIGNIFICANT SPIKE IN THE NUMBER OF YOUTUBE VIEWS AFTER THAT EMAIL WENT OUT, AND THAT WAS IN A PREVIOUS REPORT. THE SCHOOL DISTRICT DID NOT PROVIDE THE EXACT INFORMATION ON THEIR EMAIL OPENS. BUT I CAN REACH OUT AND SEE IF THEY'LL PROVIDE

THAT. >> ASK THEM TO KEEP MAKE IT CONSISTENT, ALMOST. LIKE HEY, ONCE A MONTH CAN YOU THROW THAT OUT IN A COMMUNICATION AS A REMINDER? PEOPLE NEED TO HEAR THINGS MORE THAN ONE

TIME. >> AS WE MOVE INTO 2026, WE ARE CHANGING OUR TACTICS. SO -- BECAUSE WE DON'T WANT OUR AUDIENCE TO START GETTING FATIGUED WITH OUR MESSAGES. WE DON'T WANT THEM TO START TUNING US OUT. SO WE ARE REDUCING OUR MESSAGE SATURATION. WE'RE GOING TO INCREASE OUR STORYTELLING. AND WE'RE ALIGNING WITH PROJECT 365. SO THOSE WHO ARE NOT AWARE OF WHAT PROJECT 365 IS, IT IS A NATIONAL NIGHT OUT INITIATIVE THAT NEIGHBORHOOD SERVICES DOES.

SO EVERY YEAR, NEIGHBORHOOD SERVICES PICKS A NEW THEME FOR THEIR PROJECT 365 INITIATIVE.

AND SO FOR LAST YEAR, IT WAS AWARE AND PREPARED.

AND THE YEAR BEFORE IT WAS SET IT, DON'T FORGET IT.

SO THIS YEAR, THEY HAVE ACTUALLY PICKED, RESPECT THE PATH. SO EVERYTHING THAT THEY DO THROUGHOUT THE YEAR, THEY'RE GOING TO BE PUSHING THE RESPECT THE PATH MESSAGE AT ALL OF THEIR EVENTS THAT THEY ATTEND. AND SPECIFICALLY TRYING TO JUST GET MORE INFORMATION OUT ABOUT IT. SO AS MENTIONED, THIS IS TO WE'RE GOING TO SHIFT OUR -- TO STORY TELLING. SO THE INFORMATION THAT WE'RE GOING TO BE PUTTING OUT, WE'RE GOING TO FOCUS ON INTERVIEWING PEOPLE AND TELLING THEIR STORIES. WE'RE GOING TO BUILD EMOTIONAL CONNECTIONS AND CREDIBILITY AS WE TELL THESE STORIES. AND WE'RE GOING TO LEVERAGE THE COMMUNITY TOUCH POINTS THROUGH NEIGHBORHOOD SERVICES. SO LET ME DIG INTO THAT JUST A LITTLE BIT MORE. THESE ARE THE THEMES THAT PROJECT 365 WILL HAVE. AS THIS COMES UP, THIS IS A REAL -- WE ACTUALLY DID THIS MONTH FOR BE BRIGHT, BE SEEN. IN THE MONTH OF DECEMBER, BIKE THE WOODLANDS DID A NIGHT RIDE, AND THEIR WHOLE THING ABOUT THE NIGHT RIDE WAS BEING SEEN AT NIGHT. SO WE WENT OUT AND GOT FOOTAGE OF THAT WHILE THEY WERE DOING THAT.

THE MONTH OF FEBRUARY IS LOVE YOUR CROSSWALKS.

MARCH IS HEAD UP, THUMBS DOWN. APRIL IS WATCH FOR WHEELS.

BIKE SMART, STAY SAFE IN MAY, WHICH IS ALSO BIKE MONTH.

JUNE IS HYDRATE AND BEAT THE HEAT AS THINGS START HEATING UP. JULY, SHARING THE PATH.

AUGUST, OF COURSE, IS BACK TO SCHOOL.

SEPTEMBER IS KNOWING SIGNS. THEN OCTOBER, A LITTLE BIT OF A HALLOWEEN TWIST, STAY UPRIGHT, AVOID FRIGHT. SO WITH THAT SAID, THIS IS HOW WE'RE GOING TO GO INTO THE NEW YEAR. AND÷÷AND I THAT ANGEL'S HERE IF YOU HAVE ANY SPECIFICS ABOUT SOME OF THESE EVENTS.

BUT FOR FEBRUARY, NEIGHBORHOOD SERVICES IS GOING TO BE AT SOME LOVE YOUR CROSSWALK EVENTS. AND WE'RE GETTING FOOTAGE OF INTERVIEWING CROSSING GUARDS. AND SO WE'RE GOING TO BE OUT TALKING TO CROSSING GUARDS AND LETTING THEM TELL THEIR STORIES ABOUT WHAT THEY SEE ON THE PATHWAYS. I KNOW THAT WE'VE HEARD PUBLIC COMMENTS FROM SOME OF THE CROSSING GUARDS.

SO WE WANT THEM TO TELL THE STORY, AND WE WANT TO TRY TO GET THAT STORY OUT TO THE PUBLIC. COFFEE WITH A COP. NEIGHBORHOOD POPUP EVENTS. BIKE RODEOS.

[02:30:03]

FOR THE MONTH OF MAY, WE'RE GOING TO ACTUALLY INTERVIEW TRICIA WITH BIKE THE WOODLANDS.

SHE HAS AN INCREDIBLE STORY. A HELMET ACTUALLY SAVED HER LIFE. AND WE WANT HER TO TELL THAT STORY.

SO AGAIN, ANOTHER VERY POWERFUL WAY TO GET THE MESSAGE OUT.

IN THE MONTH OF JUNE, WE'RE GOING TO INTERVIEW MONTGOMERY COUNTY HEALTH DISTRICT AGAIN.

AGAIN, TALKING ABOUT HYDRATION AND OTHER THINGS, ABOUT PATHWAY SAFETY.

AND THEN OUR FINAL VIDEO THAT WE'RE GOING TO DO OF THE YEAR, WE'RE GOING TO INTERVIEW SCHOOL- AGED CHILDREN ABOUT BACK-TO- SCHOOL SAFETY AND THINGS LIKE THAT. SO AS WE'RE GOING TO SUPPORT NEIGHBORHOOD SERVICES THEMES EVERY MONTH WITH SMALLER REELS, BUT THOSE ARE THE BIGGER VIDEOS THAT WE'RE GOING TO BE DOING AND TELLING STORIES THROUGHOUT THE YEAR.

>> THIS IS INCREDIBLE. IT LOOKS GREAT.

THE ONE THING I KIND OF MISSED, MAYBE BECAUSE I'M IN THE HOSPITAL WORLD, IS THE TRAUMA PHYSICIAN. I HAD LUNCH WITH THREE PHYSICIANS TODAY, SURGEONS, AND THE WHOLE THING WAS ABOUT BIKE SAFETY THAT WE WERE DISCUSSING.

SO IF YOU EVER HAVE AN OPENING, THAT MIGHT BE

A THOUGHT. >> I THINK THAT'S A GREAT IDEA. BECAUSE PARENTS HAVE TO BE BROUGHT BACK TO REALITY, THAT THIS IS A SERIOUS MATTER. AND YOUR CHILD'S LIFE IS AT STAKE IN SOME CASES. CERTAINLY INJURIES AHEAD OF THAT. SO YES, ANYTHING YOU CAN DO TO EMPHASIZE THE GRAVITY OF IT IS THE RIGHT THING TO DO. IT CAN'T ALL BEBE AND PETER RABBIT, WHO WAS NAUGHTY.

BUT YOU KNOW, A SURGEON TALKING ABOUT E.R.

VISITS.

>> I LIKE YOUR BAD BUNNY

REFERENCE. >> IT MIGHT WIN AN AWARD.

>> THAT'S RIGHT. >> AND I DO THINK THAT TRICIA'S INTERVIEW IS GOING TO BE VERY IMPACTFUL LIKE THAT.

I DO.

>> YEAH, I KNOW THE STORY FOR SURE.

SHE CAME TO MEMORIAL HARMAN. IT'S A PRETTY IMPRESSIVE STORY.

>> DO YOU HAVE THE INTERVIEWS SCHEDULED ALREADY WITH THE CROSSING GUARDS? ARE YOU LOOKING FOR CROSSING GUARD INTERVIEWS?

>> WE HAVE THEM SCHEDULED FOR NEXT WEEK.

IF YOU HAVE A CROSSING GUARD YOU'D LIKE US TO INTERVIEW SPECIFICALLY?

>> WELL, I'LL CHECK OFFLINE. -- I JUST WANT TO SAY THAT NEIGHBORHOOD SERVICES HAS BEEN GREAT.

YOU KNOW. THEY'RE REALLY WONDERFUL TO WORK WITH AND SUPER EXCITED ABOUT THE WHOLE PROJECT.

IT'S GOING TO BE A LOT OF FUN. AND THE LOVE YOUR CROSS -- JUST THE IDEA OF LOVE YOUR CROSSWALK IN FEBRUARY WITH VALENTINE'S DAY AND THINGS LIKE THAT. I THINK IT WILL DO REALLY

WELL. >> DO YOU MIND SHARING WITH US OFFLINE WHO YOU'RE INTERVIEWING? JUST OUT OF CURIOSITY.

>> I ACTUALLY DON'T KNOW. I'LL HAVE TO ASK STEVEN.

HE'S BEEN HEADING UP THAT PROJECT, AND I'VE BEEN WINTER STORM MIND RIGHT NOW.

>> GOTCHA. THERE ARE A FEW THAT HAVE BEEN THERE FOREVER THAT WOULD BE REALLY NICE TO INTERVIEW. KIND OF SPECIAL.

>> ALL RIGHT. BECAUSE WE ARE KIND OF TRANSITIONING FROM SO MUCH HEAVY SOCIAL MEDIA, I'M GOING TO PROPOSE THAT WE PROVIDE OUR NEXT REPORT IN JUNE.

WE CAN CONTINUE TO PROVIDE THE INJURIES STATISTICS IN ONE OF OUR MONTHLY UPDATES THROUGH THE BOARD REPORT OR SOME OTHER TYPE LIKE THAT. I'LL GET WITH MONIQUE ON HOW WE WANT TO PROVIDE THAT TO YOU. BUT WE CAN CONTINUE TO PROVIDE THAT THROUGH THE FIRE DEPARTMENT OF SOME

SORT. >> ALL RIGHT, THANK YOU SO MUCH.

>> QUESTIONS, COMMENTS?

>> MOTION TO ACCEPT THE REPORT?

>> SECOND.

>> I CALL A MOTION.

>> SECOND TO REPORT.

>> MOVED BY VICE CHAIRMANIZER, SECONDED BY FRANKS. ALL IN FAVOR SAY AYE.

[15. Receive, consider and act upon the financial report;]

OPPOSED? MOTION CARRIES.

THANK YOU, LEANN. 15.

FINANCIAL REPORT. GOOD NEWS, KELLEN SHAW.

WELCOME, HAPPY NEW YEAR. GIVE US SOME GOOD

NEWS. >> THANK YOU.

OKAY. THIS EVENING, I'LL BE PRESENTING THE NOVEMBER TOWNSHIP FINANCIALS FOR GENERAL FUND. THE YEAR-TO- DATE BUDGETED REVENUE IS $135. 1 MILLION. YEAR-TO- DATE ACTUAL COLLECTED, $139. 1 MILLION. FOR YEAR WHO DATE- FAVORABLE VARIANCE OF A LITTLE UNDER $4 MILLION. THE MAIN COMPONENT IS DUE TO THE $2. 1 MILLION FAVORABLE VARIANCE IN SALES TAX. WE HAVE UNBUDGETED FIRE DEPARTMENT GRANTS THAT HAVE COME IN DURING THE YEAR, AS WELL AS CONTRIBUTIONS FOR STATION 5. WE ALSO HAVE SOME LEASE AGREEMENTS AND CONVEYANCE AGREEMENTS THAT WERE UNBUDGETED. THESE ARE OFFSET BY LOWER THAN BUDGETED ADMIN PERMIT FEES AND LOWER THAN BUDGETED INTEREST INCOME.

YEAR-TO- DATE BUDGETED EXPENDITURES, $124. 8 MILLION.

YEAR-TO-DATE ACTUAL, $117. 4 MILLION ARE FOR A FAVORABLE VARIANCE OF $7. 4 MILLION.

[02:35:01]

ALL THE DEPARTMENTS THROUGH NOVEMBER, AND I EXPECT THROUGH DECEMBER, ARE RUNNING A FAVORABLE VARIANCE IN THEIR BUDGET.

MOST OF THESE ARE DUE TO LOWER THAN BUDGETED EMPLOYEE BENEFITS AND CONTRACTED SERVICES.

IF WE HAVE SOME OPENINGS DURING THE YEAR, THOSE FLOW THROUGH ALL YEAR.

WE HAVE ONE UNFAVORABLE VARIANCE, WHICH IS REGIONAL PARTICIPATION PAYMENTS.

THOSE ARE OFFSET BY THE FAVORABLE VARIANCE IN SALES TAX AND REVENUE.

YEAR-TO- DATE SALES TAX, YEAR-TO- DATE BUDGETED IS $77. 5 MILLION. YEAR-TO-DATE ACTUAL, $78. 9 MILLION. YEAR-TO- DATE FAVORABLE VARIANCE $1. 4 MILLION. WE'VE COLLECTED ROUGHLY 7% ADDITIONAL SALES TAX DOLLARS THAN WE DID IN 2024.

>> WINNING!

>> NEXT SLIDE IS OUR HOTEL OCCUPANCY TAX REVENUE.

YEAR-TO- DATE BUDGETED IS $10. 5 MILLION.

YEAR-TO- DATE ACTUAL, $10. 3 MILLION. FOR A YEAR-TO- DATE UNFAVORABLE VARIANCE OF $212,000. WE COLLECTED JUST A LITTLE OVER $13,000 LESS THAN IN 2024. BUT GOOD NEWS IS WE DIDDID THE $10 MILLION MARK THIS YEAR AS WELL.

NEXT SLIDE IS NEXT BEVERAGE. YEAR-TO- DATE BUDGETED $1. 4 MILLION. YEAR-TO- DATE COLLECTED, $1. 4 MILLION. FAVORABLE VARIANCE OF $18,328.

WE WERE UNDER BUDGET -- UNDER COLLECTIONS WHEN COMPARED TO 2024 BY ALMOST 4%.

>> MOCKTAILS.

>> DRY JANUARY KILLED US.

>> THIS IS ACTUALLY DRY SEPTEMBER.

>> DRY SEPTEMBER.

>> NO, WAIT A MINUTE, OCTOBER.

>> IT'S CHANGED, THAT'S RIGHT.

>> THAT IS MY REPORT.

ANY QUESTIONS?

>> THANK YOU, KELLEN. >> THANK YOU.

>> ALL RIGHT. ANY QUESTIONS FOR KELLEN? IF NOT, I CALL FOR A MOTION TO ACCEPT THE 11 MONTHS ENDING NOVEMBER 30, 2025.

>> SO MOVED.

>> SECONDED.

>> DIRECTOR HIZER, SECONDED BY DIRECTOR ISLER.

[16. Receive, consider, and act upon scheduling a strategic planning session;]

ALL THOSE SAY AYE.

ALL THOSE OPPOSED? MOTION CARRIES.

16. PAGES 161 TO 162.

I CALL ON MONIQUE SHARP, OUR PRESIDENT AND CEO, TO PRESENT. MONIQUE?

>> THANK YOU. AS YOU'LL RECALL, LAST MARCH IS WHEN YOU HAD YOUR STRATEGIC PLANNING SESSION.

AND WE HAVE BEEN TRACKING THE INITIATIVES THE THE GOALS THAT THE BOARD SET DURING THAT.

YOU SEE SOME OF THAT IN OUR WEEKLY FRIDAY REPORTS THAT GO OUT TO YOU. AND THEN JUST IN NOVEMBER OF THIS PAST YEAR, I DID A PRESENTATION AT A BOARD MEETING SHOWING THE PROGRESS ON ALL OF THE DIFFERENT GOALS THAT Y'ALL HAD SET.

AND IT'S BEEN IMPRESSIVE, HOW FAR WE HAVE COME.

WE DO HAVE SOME -- ON THE SHORT- TERM GOALS, WE ARE WORKING TOWARD SOME OF THE MEDIUM AND LONG-TERM GOALS. THE PURPOSE OF THIS AGENDA ITEM IS TO DETERMINE IF YOU WOULD LIKE TO HAVE ANOTHER STRATEGIC PLANNING SESSION.

AND I HAVE A COUPLE OF IDEAS THAT I WANTED TO SHARE WITH YOU. FIRST, WHEN YOU SET A STRATEGIC -- WHEN YOU HAVE A STRATEGIC PLAN, IT IS NOT NECESSARILY COMMON TO REVISIT THAT PLAN EVERY YEAR, TO HAVE A NEW STRATEGC PLAN I SHOULD SAY. SO IT IS COMMON TO REVISIT IT, BECAUSE YOU WANT TO TRACK YOUR PERFORMANCE. AND THAT IS WHAT WE HAVE BEEN DOING. BUT THIS BOARD, YOU CAN CERTAINLY HAVE A NEW STRATEGIC PLAN.

AND CONFIRM THAT THIS IS THE DIRECTION YOU STILL WANT TO GO OR ADD TO IT OR DELETE OR HOWEVER YOU WANT TO DO IT. I WILL SAY, IN FEBRUARY, NEXT MONTH, I'M GOING TO GIVE AN EVEN MORE DETAILEDDETAILED PRESENTATION, SO YOU WILL SEE IN FEBRUARY HOW YOU HAVE TRACKED EXACTLY AGAINST YOUR STRATEGIC PLAN LAST YEAR. WHAT I WANTED TO SUGGEST IS MAYBE GETTING BACK TO SOMETHING WE USED TO DO AND HAVE GOTTEN AWAY FROM THE PAST COUPLE YEARS WHICH IS TO HAVE A MAY STRATEGIC PLANNING WORKSHOP BUT THAT IT FOCUSES LARGELY ON THE BUDGET. ON THE UPCOMING BUDGET.

I THINK IT WOULD ADDRESS SOME OF THE QUESTIONS AND CONCERNS THAT HAVE COME UP OVER THE PAST YEAR ON THE BUDGET AND GETTING THE DETAIL AND BEING MORE PREPARED AS WE GO INTO THE BUDGET WORKSHOPS.

IT'S SOMETHING THAT WE DID FOR YEARS, THAT I'VE DONE FOR MANY, MANY YEARS, IS HAVE THAT MAY WORKSHOP. THE REASON WE CHOOSE MAY IS BECAUSE THE PRELIMINARY TAX ROLLS WILL HAVE THE INFORMATION FROM THEM. WE'LL HAVE AN IDEA, AT LEAST, OF WHAT WE'RE LOOKING AT IN TERMS OF VALUES.

THAT IS ALSO WHEN YOU CAN MAKE DETERMINATIONS ABOUT HOMESTEAD EXEMPTIONS OR ANY OTHER KIND OF EXEMPTIONS, BECAUSE THAT DEADLINE IS ON JULY 1ST.

[02:40:02]

SO THAT IS A GOOD TIME TO LOOK AT THAT.

THEN IT GIVES THE BOARD A TIME TO -- YOU'RE SORT OF COMBINING THE BUDGET AND YOUR STRATEGIC INITIATIVES. BECAUSE THEN YOU CAN TALK ABOUT YOUR STRATEGIC INITIATIVES AND WHAT YOU MAY NEED TO DO FROM A BUDGET STANDPOINT TO ADVANCE THOSE. AND THEN IT ALSO GIVES YOU A CHANCE TO TALK ABOUT OTHER BUDGET INITIATIVES.

SO IT'S UP TO THE BOARD ENTIRELY.

WE CAN DO ANOTHER STRATEGIC PLANNING SESSION VERY SIMILAR TO WHAT YOU DID LAST TIME, WHICH REALLY DID NOT HAVE MUCH OF A BUDGET FOCUS.

OR WE CAN DO ONE IN MAY THAT HAS MORE OF A BUDGET FOCUS BUT THEN ALSO TALKS ABOUT YOUR STRATEGIC PLANNING GOALS.

>> I LIKE THE MAY ONE.

>> DISCUSSION?

>> MY ONLY COMMENT WOULD BE, IS THERE ANYTHING -- WE HAVE A LOT OF BALLS IN THE AIR, PER SE.

THERE ARE A LOT OF INITIATIVES THAT WE SET FORTH TO START WORKING ON THAT THERE IS NO WAY WE COULD ACHIEVE THEM THIS YEAR. I MEAN, WE THIS -- WE SET THE BAR HIGH.

SO I'M NOT SURE, IN MY OPINION, THAT WE NEED ANOTHER STRATEGIC PLANNING SESSION. WE MIGHT WANT TO HAVE A REVIEW OF THE THINGS THAT WE DO HAVE SET FORTH TO WORK ON AND SEE IF THERE'S ANYTHING WE NEED TO TWEAK OR CHANGE. AND I DON'T KNOW IF THAT HAS TO BE A STRATEGIC PLANNING SESSION. MAYBE THAT'S JUST -- TWO HOURS ON A, YOU KNOW -- AFTER WORK OR SOMETHING ONE DAY. BUT I DON'T FEEL LIKE WE NEED A STRATEGIC PLANNING SESSION, PERSONALLY.

THE MAY WOULD WORK FOR ME.

>> I CONCUR.

>> YEAH, I AGREE.

>> GREAT IDEA.

>> ONE OF THE THINGS THAT HAPPENED AT THE LAST BUDGET THAT EVERYONE HERE WILL REMEMBER EXCEPT FOR ADAM, BECAUSE YOU WEREN'T HERE, BUT YOU SAT IN THE AUDIENCE SO MAYBE YOU WILL REMEMBER. WE GOT DOWN TO THE VOTE, AND WE DID NOT HIT THE NO NEW REVENUE RATE. WE STAYED AT THE PREVIOUS YEAR'S RATE FOR PROPERTY TAXES.

AND TWO OF US DID NOT SUPPORT THAT.

WE WANTED -- IT WAS CHAIRMAN AND I WHO VOTED TO MOVE TO THE NO NEW REVENUE. WE TRIED TO GET TO -- BUT THAT WAS THE LAST- MINUTE KIND OF EFFORT FOR US. MY POINT WAS, WE COULD HAVE DONE A BETTER JOB, I THINK, GOING THROUGH THE BUDGET WITH THE FOCUS ON LOOKING AT HOW WE GET TO THE NO NEW REVENUE RATE.

WE KIND OF JUST ASSUMED, I GUESS, THAT WE WOULD HAVE AN EASY TIME BECAUSE WE HAVE A LOT OF REVENUE COMING IN. SO, YOU KNOW, WITH THE PRAISE VALUES GOING UP, WITH GOOD FLOW OF SALES TAX, WE HAD GOOD HOTEL TAX AT THAT TIME. IT WAS THOUGHT TO BE EASY. BUT WE DIDN'T MAKE IT. I'D LIKE TO TRY AND MAKE IT THIS YEAR TO THE NO NEW REVENUE RATE.

SO I WOULD LIKE TO SEE WHATEVER WE WANT TO CALL IT, LOOKING AT HOW TO DOGE. YOU AND I, RICHARD AND I TALKED ABOUT THAT, TRYING TO DO THAT. TRYING TO LOOK FOR WAYS TO SAVE TAXPAYER MONEY.

AND IF WE DON'T PLAN ON THAT, WE WON'T GET THERE, CHAIRMAN.

>> CAN WE DO THAT IN MAY?

>> SURE. >> IS THAT THE MEETING WE'RE TALKING ABOUT?

>> YEAH.

>> WAS THAT GOOD FOR YOU? I LIKE THE FACT THAT WE CAN TALK ABOUT REAL NUMBERS, BUT ALSO TALK ABOUT HOMESTEAD EXEMPTION AND THAT BEFORE THE DEADLINE.

>> EXACTLY, EXACTLY.

>> I LIKE THE IDEA, MONIQUE, YOU PROPOSED OF DOING A MAY BUDGET AND HAVING ALL THESE -- YEAH.

>> AGREED.

>> I THINK IT'S A PRODUCTIVE AND EFFECTIVE WAY TO ACCOMPLISH EVERYTHING WE'RE TALKING ABOUT.

>> DO WE NEED TO SCHEDULE THAT

TONIGHT? >> NOT TONIGHT. I JUST NEEDED TO KNOW IF THAT'S SOMETHING -- IF YOU WANTED TO MOVE FORWARD, IF THE BOARD DID, THEN POLL ALL OF YOU IN THE NEXT WEEK AND GET A DATE ON YOUR

CALENDAR. >> I MOTION FOR THE MAY MEETING THAT'S MORE FOCUSED ON BUDGET AND JUST REVIEWING THE PAST STRATEGIC PLAN.

>> SECONDED.

>> VICE CHAIRMAN ISLER MADE THE MOTION.

DIRECTOR FRANKS SECONDED. IN FAVOR?

[17. Receive, consider and act upon an update related to the One Water Task Force and an appointment related therewith;]

ALL OPPOSED? MOTION CARRIES. THANK YOU, MONIQUE.

>> THANK YOU.

>> ALL RIGHT, UPDATED RELATED TO ONE WATER TASK FORCE APPOINTED BY RELATED LOCATED PAGE 163 TO 164 OF YOUR PACKET. I CALL ON TODD STEVENS TO GIVE HIS REPORT.

>> THANK YOU, MR. CHAIRMAN. AGAIN, GOOD EVENING, BOARD. THIS IS JUST AN APPOINTMENT WE DO ON A REGULAR BASIS. IN 2024, WOODLANDS WATER HELPED RECONSTITUTE A ONE WATER TYPE TASK FORCE TO LOOK AT WATER ISSUES IN THE COMMUNITY.

OBVIOUSLY, THEY'RE MOVING THROUGH WITH THEIR WATER RENEWAL, THE WOODLANDS AND OTHER PROJECTS OF SIGNIFICANCE. SO THIS WAS A CHANCE TO CONTINUE THE CONVERSATION ABOUT WATER ISSUES THAT ARE AFFECTING OUR RESIDENTS IN PARTICULAR.

AT THAT TIME, THE BOARD CHOSE TOTO DIRECTOR HIZER TO THAT POSITION TO SERVE AS APPOINTEE FOR THE TOWNSHIP. TONIGHT WOULD BE FOR THE BOARD TO CONSIDER THE APPOINTMENT FOR THIS COMING YEAR.

>> ALL RIGHT, DO YOU WANT TO DO IT?

>> MY ONLY COMMENT WOULD BE WE'RE REALLY NOT MEETING OFFICIALLY AS A ONE WATER COMMITTEE ANY LONGER BECAUSE THEY HAVE SO MUCH THAT THEY'RE DEALING WITH RIGHT NOW. HOWEVER, I DO LIKE BEING THE LIAISON BETWEEN THEM AND US TO SHARE WITH YOU ALL.

IF YOU'D LIKE ME TO CONTINUE DOING THAT, I WILL.

>> DO WE NEED TO CHANGE IT TO BE LIAISE SON TO ONE WATER?

[02:45:05]

>> I DON'T KNOW.

>> I WOULD RECOMMEND THE EASIEST WAY TO DO IT IS KEEP THE APPOINTMENT AS A ONE WATER. BECAUSE WHEN THEY BRING THE PROJECT TOGETHER AND DISCUSS IT, THEY'RE DOING IT UNDER THE GUYS OF THE ORIGINAL GROUP OF FOLKS THAT WERE MEETING AND DO IT THAT WAY. THAT WAY, WE HAVE THE CONSISTENCY, AND WE HAVE THE APPOINTED PROCESS.

>> YOU ATTEND THAT AS WELL?

>> I DO TENDTHAT AS WELL, YES,

MA'AM. >> YOU DO MEET OR YOU DON'T

MEET? >> THEY DON'T MEET REGULARLY.

THE PROJECTS YOU HEARD ABOUT LAST YEAR WITH THE BEAR BRANCH, PANTHER BRANCH, HAVE BEEN THE REAL FOCUS.

THAT WAS THE LAST TIME THE COMMITTEE MET, THE DISCUSSION WAS HOW DO WE MOVE FORWARD ON THE BEAR BRANCH AND PANTHER BRANCH PROJECT AS A PRIME PROJECT? SO THAT WAS WHAT THE FOCUS WAS ON. ONCE THE DECISION WAS MADE THAT THAT WAS WHERE WE NEEDED TO FOCUS, MOST OF THE WORK HAPPENED BEHIND THE SCENES WITH WOODLANDS WATER TRYING TO MOVE FORWARD ON THAT PROJECT. THAT'S THE PROJECT THAT'S CURRENTLY BEING REVIEWED BY THE CORPS OF ENGINEERS FOR POTENTIAL FUNNING.

ERIC PETERSON WAS HERE IN THE FALL UPDATING YOU GUYS ON WHERE THAT STOOD. SO THEY MEET AS NEEDED AS THESE PROJECTS NEED TO PROGRESS TO A POINT WHERE THEY NEED FEEDBACK OR IF THERE'S A NEW PROJECT IDENTIFIED.

THEY'RE MONTH THE MEETING REGULARLY, MONTHLY OR EVERY OTHER MONTH. THAT'S NOT THE WAY THEY DO IT

CURRENTLY. >> ALL RIGHT.

THANK YOU, TODD. I CALL A MOTION TO AND CONFIRM THE CHAIRMAN'S APPOINTMENT OF DIRECTOR HIZE TORE THE ONE WATER TASK

FORCE. >>

[18. Receive, consider and act upon the charter and an extension of the term for the Ad Hoc Economic Development Committee and the related appointments to the Committee;]

SO MOVED.

>> SECONDED. >> ALL THOSE IN FAVOR, AYE? MOTION CARRIES. 18, RECEIVING ACT UPON THE CHARTER OF EXTENSION TERM OF THE AD HOC ECONOMIC DEVELOPMENT COMMITTEE TO ARRANGE APPOINTMENTS OF THE COMMITTEE.

165 TO 168 OF YOUR PACKETS.

>> THANK YOU. IN ACCORDANCE WITH YOUR BOARD POLICY, THE BOARD PRIMARILY ACTS AS A COMMITTEE OF THE WHOLE BUT DOES OCCASIONALLY CREATE COMMITTEES. AS REMINDER FOR THE AD HOC COMMITTEES THAT YOU WILL BE APPOINTING OR AFFIRMING APPOINTMENTS FOR TONIGHT, THE AD HOC COMMITTEES ARE NOT ABLE TO ENTER INTO AGREEMENTS OR NEGOTIATIONS. THEY CANNOT ENACT POLICY OF ANY TYPE. THEY CANNOT CREATE COMMITTEES, SUBCOMMITTEES OR TASK FORCES. THEY CANNOT ALTER THE COMMITTEE'S CHARTER WITHOUT APPROVAL OF THE TOWNSHIP BOARD.

THEY CANNOT DIRECT THE TOWNSHIP STAFF IN ITS OPERATIONS OR EXPEND FUNDS WITHOUT BOARD APPROVAL. THEY ARE CREATED FOR A SPECIFIC PURPOSE, AND ALL OF THESE DO HAVE CHARTERS THAT DEFINE THOSE PURPOSES. THE CHARTERS ARE ESTABLISHED FOR AS LONG AS THE COMMITTEE IS REQUIRED IN ORDER TO COMPLETE ITS TASKS, OR THE END OF EACH YEAR. SO EACH AD HOC COMMITTEE CHARTER DOES NEED TO BE RENEWED EACH YEAR, THEN THE APPOINTMENTS NEED TO BE MADE.

FOR THE AD HOC CHARTERS, THE CHAIRMAN MAKES RECOMMENDATIONS. AND THE BOARD AFFIRMS THOSE APPOINTMENTS.

THE CURRENT COMMITTEE CHARTER, THE TASKS THAT HAVE BEEN ASSIGNED ARE EVALUATION OF POTENTIAL FOR PERFORMING ARTS CENTER. EVALUATION AND STATUS UPDATES REGARDING VILLAGE SHOPPING CENTERS. EVALUATION OF TOWNSHIP PROPERTY LOCATED AT THE FORMER BETTS PROPERTY.

EVALUATION OF PARTICIPATION AND CORPORATE RELOCATION EFFORTS. EVALUATION OF SHORT- TERM AND LONG-TERM PARKING IN THE TOWN CENTER AREA.

EVALUATION OF PEDESTRIAN MOBILITY IN THE WOODLANDS TOWN CENTER.

AS YOU'LL RECALL, A COUPLE OF THOSE ADDITIONS CAME OUT OF THE LAST YEAR'S STRATEGIC PLANNING SESSION. SO IF THE BOARD IS INTERESTED IN CONTINUING THAT COMMITTEE, THERE IS ACTION BEFORE YOU TO EXTEND THE TERM, WHICH WOULD AGAIN BE UNTIL THE PROJECT IS COMPLETE OR UNTIL DECEMBER OF NEXT YEAR IF IT IS NOT COMPLETED THIS YEAR. AND I KNOW THAT THERE IS WORK BEING DONE ON PRETTY MUCH ALL OF THOSE INITIATIVES BY THE COMMITTEE.

AND I WILL DEFER TO THE CHAIRMAN TO MAKE HIS RECOMMENDATIONS ON THOSE APPOINTMENTS.

>> I HAVE A QUESTION. IF I WANTED TO MAKE A NEW AD HOC COMMITTEE THAT WAS JUST VILLAGE CENTER SPECIFIC, THAT HAD THREE PEOPLE FROM THE BOARD AND THREE PEOPLE FROM THE PUBLIC, CAN WE STILL DO THAT?

>> YOU WOULD NEED TO DO THAT ON A FUTURE AGENDA.

>> FUTURE AGENDA. >> BUT BASICALLY, AT THAT POINT, WHAT YOU CAN DO IS YOU CAN REMOVE FOR TODAY, YOU COULD REMOVE THAT PIECE FROM THE CHARTER. FROM WHAT IS AUTHORIZED. THEN AT NEXT MONTH'S MEETING OR WHATEVER FUTURE MEETING YOU DETERMINE, ESTABLISH THAT

COMMITTEE. >> OKAY.

I WOULD HIKE TO REMOVE VILLAGE CENTERS FROM THE AD HOC ECONOMIC DEVELOPMENT COMMITTEE. I WILL BE MAKING A MOTION LATER TO ADD AN AGENDA ITEM. LOOK, ON THIS ONE, I REALLY WANT EVERYONE TO UNDERSTAND, THIS IS GOING TO BE DIALOGUE THAT WE'RE GOING TO HAVE. CLOSED SESSION, EXECUTIVE SESSION, WHICH CLEARLY STATES WE CAN DO WITH ECONOMIC DEVELOPMENT MATTERS. AND DO IT ON A REGULAR BASIS. WE'RE NOT GOING TO BE MEETING AS AN ECONOMIC DEVELOPMENT COMMITTEE.

AND THEN, YOU KNOW, YOU'LL KNOW WHEN YOU

[02:50:01]

KNOW. YOU'RE GOING TO KNOW THAT MONTH. WE'RE GOING TO BE BRINGING PEOPLE IN THAT WE'RE MEETING WITH TO TALK WITH THE ENTIRE BOARD.

WE'VE GOT A LOT OF BIG PROJECTS IN FRONT OF US THAT WE'RE WORKING ON. AM I OKAY?

>> YES. >> WHAT? NO?

>> WE WILL CLARIFY.

>> BRING PEOPLE INTO EXECUTIVE SESSION FOR THE BOARD, BUT YOU CAN --

>> NEVER MIND. BUT WE WILL BRIEF THE BOARD ON WHAT WE'RE WORKING ON INSTEAD OF JUST THE PARTY OF THREE. I'M GOING TO APPOINT LINDA NELSON, CRAIG AND MYSELF TO THE AD HOC ECONOMIC DEVELOPMENT COMMITTEE. DO I HAVE A MOTION?

>> SO MOVED.

>> MOVED BY RICHARD. SECONDED BY KELLY

[19. Receive, consider, and act upon the charter and an extension of the term for the Ad Hoc South Gosling Tract and Public Golf Committee and the related appointments to the Committee;]

GIBBS. MOTION CARRIES. ACT UPON THE CHARTER OF EXTENSION SOUTH GOSLING TRACK PUBLIC GOLF COMMITTEE AND RELATED APPOINTMENTS. PAGE 169 AND 171.

CHRIS?

>> THANK YOU VERY MUCH. MUCH LIKE KAREN SAID IN TEARS OF THE OPERATIONS OF AN AD HOC COMMITTEE OF HOW IT IS PERCEIVED, THIS ONE IS DEDICATED TO SOUTH GOSLING, AND LOOKING AT A GOLF AMENITY.

THE TERM OR THE COMMITTEE WAS SET TO EXPIRE 12/31/2025.

THIS IS AN ACTIVE PROCESS SO WE NEED REAPPOINTMENTS OR APPOINTMENT OF NEW BOARD MEMBERS.

THIS ONE ACTUALLY HAS THREE PUBLIC MEMBERS, AS WELL.

THOSE INDIVIDUALS ARE SCOTT LYLE, WILMER FLEE, FORMER DIRECTOR KYLE WATSON. WE NEED A MOTION IF YOU WOULD LIKE TO CONTINUE WITH THIS COMMITTEE WITH APPOINTMENTS FROM THE BOARD AND POTENTIALLY THE PUBLIC, THAT IS UP TO YOUR

DIRECTION. >> CAN -- HOW -- LET ME ASK YOU ABOUT THIS COMMITTEE. HOW MUCH LONGER WILL THIS COMMITTEE BE INTACT? WHEN THE RFP COMES IN, WHAT'S THAT WHOLE PROCESS LOOK LIKE?

>> SURE, WE'VE BEEN TALKING ABOUT HOW IS THIS COMMITTEE INVOLVED WITH THIS? SO TOMORROW AT 1:00, WE WILL HAVE -- IS OUR DEADLINE FOR THE RFPS. WE BELIEVE WE WILL GET A COUPLE.

SO WE'VE HEARD FROM PEOPLE THAT THEY INTEND TO SEND, AND WE'RE EXCITED ABOUT THAT.

OVER THE COURSE OF THE NEXT FEW WEEKS, WE WILL BE REVIEWING THEM INTERNALLY. WHAT I WAS THINKING THAT THIS COMMITTEE MIGHT BE A Q&A FOR OUR POTENTIAL RECOMMENDATION TO THE OVERALL BOARD ON WHAT DIRECTION, IF ANY DIRECTION, YOU MOVE FORWARD. OR WE CAN GET INTO THE NUMBERS, PURPOSE THE INTENT, THE OPERATIONAL ASPECTS, THE LONG- TERM IMPLICATIONS IN A LITTLE BIT MORE GRANULAR DETAIL. OF COURSE, EVERYTHING WOULD BE PRESENTED TO THE BOARD OF DIRECTORS AT THE FINAL -- REALLY THINK THROUGH ALL THIS AND IS WHATEVER THE PROPOSAL THE RIGHT THING FOR THE COMMUNITY? AND WITH ALSO POTENTIAL FINANCIAL IMPLICATIONS, TOO.

AGAIN, EVERYTHING IS SUBJECT TO THE FULL BOARD OF

DIRECTORS. >> HOW WOULD THE FULL BOARD BE BRIEFED ON RFP, CORRECT?

>> YES, THE FULL BOARD. SO, YOU KNOW, WE WOULD HAVE THAT AD HOC REALLY PROVIDING ADVICE ON THE LENS, ASKING US QUESTIONS ABOUT, DO YOU SEE THIS IN THE PROPOSAL? REALLY VETTING THINGS OUT. USING IT AS A VETTING. MUCH LIKE SOME OF OUR BOARD. WHEN I USED TO BE THE DIRECTOR, I USED THE PARKS AND REC ADVISORY COUNCIL TO VET NEW IDEAS OUT AND GET INPUT ON THESE. THE GOAL RIGHT NOW -- I'M NOT SURE IF IT'S 100% FEASIBLE DEPENDING ON THE NUMBERS AND HOW THE NUMBERS LOOK AND WHATEVER WORK WE NEED TO PROVIDE.

DO WE NEED TO BRING THIRD PARTY CONSULTANTS IN? IS TARGETED FOR YOUR FEBRUARY BOARD MEETINGS.

SO IT IS A -- HOPEFULLY A QUICK TURNAROUND.

THAT DOESN'T MEAN A GOLF COURSE IS GOING TO HATCH OUT IN MARCH. BUT THOSE ARE THINGS THAT WE NEED TO WORK THROUGH.

>> SO FEBRUARY, YOU'RE GIVING US A CHANCE IN FEBRUARY, RIGHT? I'M JUST JOKING.

>> I WILL DO EVERYTHING I CAN TO MAKE IT FEBRUARY.

BUT, YOU KNOW, IF ALL OF A SUDDEN YOU START SEEING NUMBERS THAT DON'T LOOK RIGHT OR THERE ARE REQUESTS FOR THINGS THAT MAYBE WE NEED MORE INFORMATION, IF THAT'S SOMETHING THAT WE NEED TO DO OR NOT DO, AND PROVIDE THAT ADVICE TO THE BOARD. AND OF COURSE, THE BOARD MAKES THAT FINAL RECOMMENDATION.

>> ALL RIGHT. I WOULD LIKE TO APPOINT LYNN NELSON, BRAD BAILEY, CRAIG ISLER, AND MEMBERS OF THE PUBLIC, WATSON, LYLE MURPHY, TO THE SOUTH GODLING TRACK GOLF COMMITTEE RELATED APPOINTMENTS.

DO I HAVE A MOTION? FRANKS.

[20. Receive, consider and act upon appointments to the Audit Committee; ]

SECONDED NELSON. ALL THOSE IN FAVOR, AYE.

MOTION CARRIES. RECEIVE AND CONSIDER AND ACT UPON AUDIT COMMITTEE, 172 OF YOUR PACKETS.

KELLEN, I THINK LEFT. THIS IS PRETTY SELF-EXPLANATORY.

CHAIRMAN CALLS AND MOTION, SECOND TO AFFIRM, FRANKS AND SHARP TO THE AUDITING COMMITTEE.

>> SO MOVED.

>> SECONDED.

>> MOVED BY DIRECTOR FRANKS, SECONDED BY DIRECTOR ISLER.

[21. Receive, consider and act upon an appointment to the Parks and Recreation Advisory Council;]

ALL THOSE IN FAVOR, AYE. MOTION CARRIES.

AGENDA 21. APPOINTMENT OF PARKS AND RECREATION ADVISORY COUNCIL. PAGES 173 TO 176 OF YOUR PACKET.

[02:55:01]

JOHN MCGOWAN. OR IS THIS SELF- EXPLANATORY AS WELL? YOU HAVE ONE PERSON. YOU HAVE ONE PERSON THAT ADVISES THE PARKS. I THINK THIS IS A GREAT WAY FOR PEOPLE TO GET TO UNDERSTAND OUR OUR MASSIVE PARKS SYSTEM. AND LEARN A LOT, ESPECIALLY ON YOUR FIRST TERM. SO APPOINTING DIRECTOR ADAM LAMBLAMB ADVISORY COUNCIL FOR A 12- MONTH TERM STARTING DECEMBER 31ST, 2026, OR UNTIL A SUCCESSOR IS APPOINTED.

[22. Receive, consider and act upon appointments to the Village Presidents' Council;]

ALL THOSE IN FAVOR, RESPOND BY SAYING AYE.

MOTION CARRIES. POINT TO THE VILLAGE PRESIDENTS COUNCIL. PAGE 177. CALL ON KAREN DEMPSEY, CHIEF ADMINISTRATIVE OFFICER. I'M GOING TO SAVE YOU TIME.

THIS IS AN EASY ONE. RICHARD FRANKS IS MR. VILLAGE PRESIDENT COUNCIL. I'M GOING TO DIRECT DIRECTOR HIZER AS AN ALTERNATE. DON'T WORRY, CINDY, HE NEVER MISSES A MEETING. AND DO I HAVE A MOTION?

>> MOTION.

>> A MOTION FOR RICHARD AND CINDY AS ALTERNATE, SECONDED BY -- MOTION BY CHAIRMAN ISLER, VICE CHAIRMAN ISLER, SECCED BY DIRECTOR NELSON.

[23. Receive, consider and act upon an update regarding the Village Presidents' Council;]

ALL THOSE IN FAVOR, AYE. MOTION CARRIES.

RECEIVE AND CONSIDER ACT UPON UPDATE REGARDING VILLAGE PRESIDENTS COUNCIL, PAGE 168,

RICHARD FRANKS? >> OKAY, WE DID NOT HAVE A VILLAGE PRESIDENTS COUNCIL MEETING IN JANUARY. THAT WAS OUR HOLIDAY MONTH INSTEAD OF DECEMBER.

WE DID HAVE DECEMBER. AND CHAIRMAN, OUR CEO MONIQUE SHARP PRESENTED THE BUDGET INFORMATION FOR OUR 2026 BUDGET TO THE PRESIDENTS COUNCIL.

>> GREAT. IS THAT ALL?

>> THAT'S IT.

>> ALL RIGHT. THANK YOU, DIRECTOR FRANKS.

CALL ON A MOTION AND SECOND TO ACCEPT THE REPORT?

>> SO MOVED.

[24. Recess to Executive Session to discuss matters relating to real property pursuant to §551.072, Texas Government Code; deliberation of economic development negotiations pursuant to §551.087, Texas Government Code; discuss personnel matters pursuant to §551.074, Texas Government Code; discuss IT network or critical infrastructure security pursuant to §551.089, Texas Government Code; and to consult with The Woodlands Township’s attorney pursuant to §551.071, Texas Government Code;]

>> SECONDED.

>> DIRECTOR ISLER, DIRECTOR NELSON.

AYE, MOTION CARRIES. A FEW ITEMS ON CLOSED SESSION. AGENDA ITEM 24. DISCUSS MATTERS RELATING TO REAL PROPERTY PURSUANT TO SECTION -- DELIBERATION OF ECONOMIC DEVELOPMENT NEGOTIATIONS. TEXAS GOVERNMENT CODE. DISCUSS PERSONNEL MATTERS PURSUANT TO SECTION -- TEXAS GOVERNMENT CODE.

DISCUSS I.T. NETWORK OR SECURITY -- TEXAS GOVERNMENT CODE. SKULL WITH ATTORNEY -

[25. Reconvene in public session;]

>> IT IS 10:14. I CALL THE BOARD OF DIRECTORS MEETING IN JANUARY 22ND BACK TO ORDER. 10:14 P.M. WE ARE NOW RECONVENED

[26. Consideration of items to be placed on the agenda for next month's meeting;]

FROM EXECUTIVE SESSION. MOVING ON TO AGENCY ITEM 24, OR 26, DISCUSS FUTURE AGENDA ITEMS. I WOULD LIKE TO ADD AN AD HOC MARKETING COMMITTEE TO TALK ABOUT BUS WRAPS AND OTHER INITIATIVES TO NEXT MONTH'S BOARD

MEETING. >> I HAVE A QUESTION ABOUT AGENDA ITEMS. SINCE THERE IS A LOT OF TRANSPORTATION ACTIVITY GOING ON RIGHT NOW, THERE'S A MOBILITY PLAN FOR THE MONTGOMERY COUNTY AND LOTS OF ACTIVITY WITH THAT BOND, THE BOND THAT WAS -- ISSUES THAT WERE PASSED.

SO -- AND VARIOUS OTHER THINGS. AS YOUR REPRESENTATIVE ON THE TPC, I'M ASKING IF WE COULD HAVE A STANDING AGENDA ITEM THAT WE COULD UTILIZE OR NOT UTILIZE ON A QUARTERLY BASIS TO TALK ABOUT AND EDUCATE THE BOARD ON RELEVANT TRANSPORTATION ITEMS. QUARTERLY, YES.

>> I WOULD SECOND THAT.

>> ALL RIGHT, WE'LL ADD THAT TO IT. AD HOC MARKETING COMMITTEE. ALL RIGHT, THANK YOU VERY MUCH.